Browsing: Advertising News

DeepIntent has named Ian Colley—most recently CMO of The Trade Desk—as its new chief marketing officer, effective late April. Colley…

The quick summary:For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and…

But tucked inside one of the unlikeliest corners of the industry, a small editorial operation is quietly building a model…

The Trade Desk’s chief strategy officer Samantha Jacobson is departing the programmatic advertising giant to join OpenAI.The Trade Desk confirmed…

The numbers$1 billion: How much media spend flowed through Criteo‘s performance and retail media businesses during the first quarter of…

OpenAI Opens ChatGPT Ads to Self-Service Platform As part of the announcement, advertisers can now buy ads on…

Dhar Mann wants to facilitate meet-cutes for creators and brands. Earlier this month, the motivational YouTuber hosted more than 50…

Three-year-old energy drink brand Neutonic has raised $6 million to fund an expansion across the U.S., U.K., and other international…

The Trade Desk CEO Jeff Green expressed empathy for the strife of ad agencies, many of which are facing increasing…

Data platform Optable has inked a partnership with independent agency Goodway Group to bring AI-driven planning and measurement tools on…

The retail giant is launching a new marketplace called Connect Select that makes streaming TV ads available to buy through…

Hershey is revamping one of marketing’s oldest measurement tools—marketing mix modeling—by enlisting agentic AI in a bid to turn what…

Sam’s Club is opening up more ways for advertisers to get in front of its shoppers.The retailer is selling in-store…

The Trade Desk is overhauling its largely debated—and most recognizable—signature periodic table interface on Kokai, shifting advertisers toward a more…

StackAdapt is quietly courting advertisers to test ads inside ChatGPT. The independent demand-side platform is dangling CPMs as low as…

Beyond treating AI assistants, including ChatGPT and Gemini, as discovery engines, some brands are starting to use these platforms to…