Browsing: Advertising News

Anthropic, the maker of AI assistant Claude, filed for an initial public offering on Monday, formally setting in motion a…

Pitch Deck: How Olyzon Sold Sir Martin Sorrell’s S4S Ventures on Its $10M CTV AI Bet The platform…

OpenAI Hires ServiceNow CMO Colin Fleming to Lead Business Marketing Push The future of brands gets decided…

How Blueland Reinvented Its Packaging for the Retail Aisle Sarah Paiji Yoo co-founded the brand in 2019.Blueland …

Walmart’s Ad Growth Holds Steady, up 37% in Q1 Higher-than-expected tax refunds offered a tailwind to sales.Scott Olson/Getty…

Javier Campopiano, global chief creative officer, global clients for Omnicom Advertising Group (OAG), is stepping down from his role, ADWEEK…

Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business. The process…

Amazon has reversed plans to charge third-party adtech vendors for API calls, eliciting a chorus of cheers from Amazon-focused developers…

DeepIntent has named Ian Colley—most recently CMO of The Trade Desk—as its new chief marketing officer, effective late April. Colley…

The quick summary:For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and…

But tucked inside one of the unlikeliest corners of the industry, a small editorial operation is quietly building a model…

The Trade Desk’s chief strategy officer Samantha Jacobson is departing the programmatic advertising giant to join OpenAI.The Trade Desk confirmed…

The numbers$1 billion: How much media spend flowed through Criteo‘s performance and retail media businesses during the first quarter of…

OpenAI Opens ChatGPT Ads to Self-Service Platform As part of the announcement, advertisers can now buy ads on…

Dhar Mann wants to facilitate meet-cutes for creators and brands. Earlier this month, the motivational YouTuber hosted more than 50…

Three-year-old energy drink brand Neutonic has raised $6 million to fund an expansion across the U.S., U.K., and other international…