Browsing: Advertising News

The digital media company Bustle Digital Group has named media executive Avi Zimak as its chief commercial officer and promoted…

The Trade Desk is testing whether advertisers can build campaigns on its platform using generative AI.Speaking at Marketecture Live in…

Retail media is moving into a rocky adolescence. The sector has recently seen a flurry of mergers, acquisitions, and consolidation…

A new study examining pay in the U.S. advertising industry finds that women are still earning less than their male…

Amazon debuted the most significant redesign of its Fire TV interface in about five years this week, part of a…

Key Takeaways: The Big Game is still as important as ever, but real results are measured after the game ends.…

Havas Media Network North America has appointed Sharona Sankar-King as chief data and product officer, the agency told ADWEEK.Sankar-King joins…

Chicago’s Manifest has tapped a longtime BarkleyOKRP executive and Chicago agency veteran to unify its client leadership following last year’s…

The numbers13: Consecutive quarters in which Target has reported flat or declining sales. New CEO Michael Fiddelke promised a return…

In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly safe…

Criteo will sell chatbot ads, thanks to a new partnership with OpenAI.ChatGPT’s parent company announced in January that it would…

L’Oréal is bringing in one agency to run social across its Maybelline New York and Essie brands for the first…

Brandtech Group has appointed three regional chief executives — Lisa De Bonis in the UK, Jeff Matisoff in North America,…

Two longtime Omnicom executives will leave the holding company this week and launch an AI-native creative and strategy shop, they…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

TikTok has reversed course on a plan to phase out seller-fulfilled shipping in the U.S. for TikTok Shop, pausing previously…