Browsing: Branding

It started so well. Last month, McDonald’s CEO Chris Kempczinski posted a video of his first chance to try the…

In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut,…

Saucony wants to show that while running is largely an individual sport, there’s community in the activity, too.The brand’s new…

Cathay Home is hardly a household name. The New York-based textile distributor has been shifting bedding through Target, Nordstrom and…

OpenAI will not use the name “io” for its forthcoming line of AI hardware devices, according to a Monday court…

Dunkin’ stuffed Ben Affleck, Jason Alexander, and Jennifer Aniston in its ’90s sitcom ad. Grubhub tapped George Clooney to talk…

Starting today, NBC’s sports division is embarking on what it is calling Legendary February, a more-than-two-week stretch featuring marquee events,…

There are a lot of ways to measure Super Bowl Ads, but perhaps the most interesting way is to gauge…

It didn’t start well. Even Brian Niccol would surely accept that the optics of his first few weeks at Starbucks back…

Before the heavy-hitting action on the gridiron kicks off this Sunday night, pet lovers can warm up with some paw-sitively…

We’ve partnered with industry icon Mark Ritson on the ADWEEK MiniMBA in Marketing, a program that helps you become the…

State Farm is back in the Big Game for 2026. The insurance company announced its return with three teasers starring…

DoorDash will not run a Super Bowl ad this year.The food-delivery app has been a staple in recent Super Bowl…

We’ve partnered with industry icon Mark Ritson on the ADWEEK MiniMBA in Marketing, a program that helps you become the…

If 2025 was the year brands began cautiously expressing their views on AI, 2026 is shaping up to be when…

This post was created in partnership with MolocoAre Google AI overviews wreaking havoc on your brand’s discovery strategy? How likely…