Browsing: Brands

Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP…

A+E is getting out in front of the upfront pitches.Today, a year after rebranding from A+E Networks to A+E Global…

The rise of low-quality AI-generated online content, colloquially known as “AI slop,” has sparked backlash among many consumers. Some brands…

Why is my laundry taking two hours? Is this sunscreen water-resistant? Will my dishes be dry when the dishwasher finishes?In…

It started so well. Last month, McDonald’s CEO Chris Kempczinski posted a video of his first chance to try the…

In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut,…

L’Oréal is bringing in one agency to run social across its Maybelline New York and Essie brands for the first…

Cathay Home is hardly a household name. The New York-based textile distributor has been shifting bedding through Target, Nordstrom and…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Michael Reda, vice president of omnichannel marketing…

This post was created in partnership with ZappiLanding a spot in the Big Game involves much more than a single…

The Seahawks and Patriots weren’t the only ones doing battle on Super Bowl Sunday. Advertisers across multiple categories also went…

ChatGPT Gets Ads: Omnicom, WPP, and Dentsu Line Up Brands for OpenAI Pilot OpenAI OpenAI officially rolled out ads in…

Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl —…

Microsoft’s football-themed Super Bowl 60 appearance depicted NFL recruiters using Copilot in Excel to analyze player stats and narrow down…

Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a…

THE AD: With its Super Bowl spot, telehealth company Hims & Hers leans into its mission of making healthcare more…