Browsing: Brands

Creating a brand that thrives in a rapidly evolving landscape requires a blend of original product design and a deep…

This is a true story: a new head of marketing at a large consumer goods company was showing a CEO…

What are the forces shaping the future of marketing? At Cannes Lions, ADWEEK executive editor Alison Weissbrot sat down with…

Did you know that various major watch parties in cities such as Los Angeles and Seattle during this year’s FIFA…

Sephora knows the U.K. market is a tough nut to crack. Its first attempt ended in 2005, when the beauty…

We may be just entering the dog days of summer, but parents across America are already thinking about back-to-school. With…

Marketing in 2026 requires a balance between rapid technological experimentation and the timeless need for human connection. As brands navigate the…

LiveRamp, which has for years helped brands, publishers, and platforms connect and activate customer data, is launching its first brand…

Last week in Cannes, authenticity (again) emerged as the industry’s favorite answer to seemingly every question about AI. Want to…

Peacock’s Love Island USA continues to bring the heat in Season 8, and advertisers are feeling the love.Love Island USA…

Twelve-time NBA All-Star Chris Paul retired earlier in 2026 after a 21-season career as one of basketball’s most accomplished players.…

Nike’s World Cup marketing pivot is starting to bear fruit, and its executives say the tournament is a proving ground…

Omnicom Media Group is set to secure Adidas’ $512 million global media account, according to a source familiar with the…

In this episode of Adspeak by ADWEEK, host Zoë Ruderman, chief content officer at ADWEEK, sits down with Wes Felix,…

When AI assistants like ChatGPT and Google’s AI Overviews hallucinate, automated media buying tools, offered by ad tech startups, agencies,…

Brands celebrated the New York Knicks’ improbable run to glory, after the team won their first NBA championship in 53…