Browsing: Brands

When April 1 rolls around, trust no one—especially not the brands in your feed. April Fools’ Day has become an annual…

Creators are increasingly becoming a bigger part of brands’ game plans for sports, but when it comes to connecting with…

Many will have done a double take recently after seeing the words “Netflix”, “Warner,” and “deal” in a headline together.…

Amid all the clichés and buzzwords repeated and posted across the IAB Mainstage on Wednesday, one keyword seemed to matter…

The Devil Wears Prada 2 premieres on May 1, 20 years after Runway magazine editor Miranda Priestly first made her…

After over 25 years in marketing, I learned that many targeting decisions aren’t driven by sound commercial logic.They are driven…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Amy Luke Busker, chief commercial officer at…

The main takeaway:New interactive ad features and strategic partnerships with Amazon, InMarket, and Kochava were the key announcements during Tubi’s…

The main takeaway:On Monday, LG Ad Solutions and LG Electronics touted new ad capabilities for brands and content exclusives during…

Chuck Norris, the martial-arts meister turned actor—and, later in life, entrepreneur and ambassador for brands from Toyota to Glock—died on…

Our recent event, WP:26, was a deep dive into the future—and I was completely fired up to see us gather…

Wine was a gatekept category, suffering from the dreaded perception of being boring. That is until canned wine company Archer…

On February 3, McDonald’s CEO Chris Kempczinski posted a video on Instagram where he held up the chain’s new Big…

This week on Adspeak by ADWEEK, host Will Lee sits down with Jeff Greenspoon, CEO of the Americas at Kantar,…

The more AI evolves, the more apparent it becomes that marketing is not just susceptible, it is peculiarly vulnerable to…

Fifteen years ago, McDonald’s delivered Burger King a gut punch in the form of a commercial. It featured a little…