Browsing: Brands

Brands’ march into entertainment continues.This year, marketers like Gap and Dick’s Sporting Goods have stepped up their efforts to create…

The mall is making a comeback. As younger people return to American shopping malls in greater numbers, a startup called…

Customer data platform Hightouch has developed a new tool that allows advertisers bypass third-party identity providers to directly confirm which…

The average age of a soccer player debuting in one of Europe’s “Big Five” leagues is 21.7 years old, according…

This week has been another revolving door of chief marketing officer (CMO) hires and departures.We’ve rounded up the U.S. and…

On May 25, Ferrari unveiled the Luce, its first fully electric vehicle. A liftback sedan designed by Jony Ive, priced…

Gen X is known as “the forgotten generation,” and that appears to apply to the way they are treated by…

What Brands Are Actually Worried About Behind Closed Doors, According to Ad Leaders The Netflix logo is seen…

Ben & Jerry’s Ben Cohen Says Selling Your Business Is ‘A Shitty Goal’ The ‘Free Ben & Jerry’s’…

Irish retail giant Primark marked its arrival in Manhattan by painting the town blue. Now, it’s taking that momentum global.On…

Microsoft chief consumer marketing officer Yusuf Mehdi, whose tenure with the company reaches back to the era of desktops and…

Penske Media in Talks to Acquire Unsold Vox Media Brands Penske Media plans to acquire either all or…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

In this episode of Adspeak by ADWEEK, chief brand and community officer Jenny Rooney speaks with Jason White, board member…

NBCUniversal’s upfront event was all about family—and not just because of the Fast and Furious spinoffs.In addition to Vin Diesel…

Despite claims that AI will kill traditional search, Google has edged Apple out of the No. 1 spot on Kantar’s…