Browsing: CPG News

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Stefan Kovačević, global retail media and digital…

Priyanka Chopra Jonas has been a brand ambassador since age 18. But her latest deal might be the biggest coup…

Creativity has always required bravery, but perhaps never more than in this moment of profound change and realignment. Striding into the…

Century-old brands don’t stay relevant by accident. They require constant reinvention—in how they show up culturally, who they partner with,…

In this episode of Marketing Vanguard, Lauren Weinberg, CMO of Supergoop! and veteran CMO at Square, Intuit and Peloton, reveals…

When Coca-Cola CEO Henrique Braun announced his company’s first-quarter results late last month, nobody in marketing seemed to notice. Net revenue…

Key Takeaways: Co-creation works best if the artist has a genuine connection to the brand. Risk tolerance has to rise…

Three-year-old energy drink brand Neutonic has raised $6 million to fund an expansion across the U.S., U.K., and other international…

In this episode of Adspeak by ADWEEK, executive editor Alison Weissbrot moderates a panel of industry leaders redefining modern commerce. Our…

Paris Hilton and her media company, 11:11 Media, are deepening their partnership with food giant McCormick. Having brought Hilton on…

Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing…

In this week’s episode of Adspeak by ADWEEK, Dana Paolucci, head of engagement marketing at Unilever’s Dove, joins Raven Walker,…

Mars Petcare’s global chief growth officer Najoh Tita-Reid is exiting the company after two and a half years for a…

How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard…

Brands are rethinking the traditional social media playbook, trading reach for credibility as they look to crack Reddit.The shift comes…

Keurig Dr Pepper‘s Mark Shorey, its integrated social and communications director, said the brand’s “crazy, beautiful, unignorable” fandom has been…