Browsing: CPG News

Stanley 1913, maker of the “Stanley cup” tumblers that caused a frenzy in 2024, has chosen social media agency Born…

Marketing Vanguard continues its Cannes Lions 2026 series as host Jenny Rooney sits down with Todd Kaplan, chief marketing officer…

Marketing Vanguard continues its Cannes Lions 2026 series as host Jenny Rooney sits down with Doug Sweeny, CMO of Ōura. In…

How do you maintain brand momentum when tariffs spike, supply chains collapse, and private equity demands quick returns?In this episode…

Armed with data about how people shop in stores, deodorant brand Curie is overhauling its brand.Seven-year-old Curie makes natural deodorant…

What if your biggest competitive advantage wasn’t outspending your CPG rivals, but out-weirding them?In this episode of Adspeak by ADWEEK,…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Mindy Shaltry, VP of omnichannel marketing &…

In this episode of Adspeak by ADWEEK, host Brittaney Kiefer sits down with Roy Fleeman to explore how Vacation transformed…

The Marketing Vanguard at Cannes series continues as host Jenny Rooney sits down with Julia Goldin, chief marketing and product…

Consumer electronics marketing has a bad habit: It talks too much about the product and not enough about the person…

Marketing in 2026 requires a balance between rapid technological experimentation and the timeless need for human connection. As brands navigate the…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Stefan Kovačević, global retail media and digital…

Priyanka Chopra Jonas has been a brand ambassador since age 18. But her latest deal might be the biggest coup…

Creativity has always required bravery, but perhaps never more than in this moment of profound change and realignment. Striding into the…

Century-old brands don’t stay relevant by accident. They require constant reinvention—in how they show up culturally, who they partner with,…

In this episode of Marketing Vanguard, Lauren Weinberg, CMO of Supergoop! and veteran CMO at Square, Intuit and Peloton, reveals…