Browsing: CPG News

What does it take to rebuild cultural relevance for a brand that once had nearly one in two guys in…

Wine was a gatekept category, suffering from the dreaded perception of being boring. That is until canned wine company Archer…

This week on Adspeak by ADWEEK, host Will Lee sits down with Jeff Greenspoon, CEO of the Americas at Kantar,…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter sit down with Dipesh Patel, senior director of digital…

Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP…

It was a big week for brands leaning into humor and absurdity. Mr. Clean got a glow-up, Uber Eats sent…

From $0 confidence to CEO of one of the most well-known brands in the world, Build-A-Bear CEO Sharon Price John’s…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Michael Reda, vice president of omnichannel marketing…

While toxic boy mom culture is a hot topic right now (thanks to Brooklyn Beckham’s 821-word takedown of his famous…

NBCUniversal was going for gold with its Winter Olympics advertisers.The broadcaster sold out its Milan Cortina 2026 Winter Olympics ad…

Every year, about 60 brands spend millions—in 2026, up to $10 million— to advertise in the Super Bowl. They try…

The meaning of home has changed. It is no longer just about maintenance or necessity; it reflects how people live,…

In Dove’s Super Bowl 60 ad, girls march to their own beat. Literally. The beauty brand is returning to the…

In Raisin Bran’s Super Bowl 60 ad, Will Shat happens.More specifically, the cereal brand, which revealed its Big Game ad…

After teasing its seventh Super Bowl appearance earlier this month, Oikos released the full version of its 2026 Big Game…

When a Coke mascot chooses Pepsi, it’s almost un-bearable.Today, Pepsi Zero Sugar unveiled its Super Bowl 60 commercial, “The Choice,”…