Browsing: CPG News

When Coca-Cola CEO Henrique Braun announced his company’s first-quarter results late last month, nobody in marketing seemed to notice. Net revenue…

Key Takeaways: Co-creation works best if the artist has a genuine connection to the brand. Risk tolerance has to rise…

Three-year-old energy drink brand Neutonic has raised $6 million to fund an expansion across the U.S., U.K., and other international…

In this episode of Adspeak by ADWEEK, executive editor Alison Weissbrot moderates a panel of industry leaders redefining modern commerce. Our…

Paris Hilton and her media company, 11:11 Media, are deepening their partnership with food giant McCormick. Having brought Hilton on…

Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing…

In this week’s episode of Adspeak by ADWEEK, Dana Paolucci, head of engagement marketing at Unilever’s Dove, joins Raven Walker,…

Mars Petcare’s global chief growth officer Najoh Tita-Reid is exiting the company after two and a half years for a…

How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard…

Brands are rethinking the traditional social media playbook, trading reach for credibility as they look to crack Reddit.The shift comes…

Keurig Dr Pepper‘s Mark Shorey, its integrated social and communications director, said the brand’s “crazy, beautiful, unignorable” fandom has been…

SharkNinja, the company behind the Shark and Ninja household products brands, has hired Elizabeth Nolan as chief creative officer.She was…

Dr. Squatch has teamed up with actress and model Megan Fox to remind men there are healthier choices when it…

In this episode of Adspeak by ADWEEK, senior media reporter Mark Stenberg speaks with David Lafitte, president and CEO at…

Dollar Shave Club is known for its scrappy marketing and its willingness to call out its rivals’ products. Since its…

Our Lego Agency’s Jennifer Berry on Building Connected Commerce Beyond ChannelsIn this episode of Brave Commerce, Rachel Tipograph and Sarah…