Browsing: CPG News

The meaning of home has changed. It is no longer just about maintenance or necessity; it reflects how people live,…

In Dove’s Super Bowl 60 ad, girls march to their own beat. Literally. The beauty brand is returning to the…

In Raisin Bran’s Super Bowl 60 ad, Will Shat happens.More specifically, the cereal brand, which revealed its Big Game ad…

After teasing its seventh Super Bowl appearance earlier this month, Oikos released the full version of its 2026 Big Game…

When a Coke mascot chooses Pepsi, it’s almost un-bearable.Today, Pepsi Zero Sugar unveiled its Super Bowl 60 commercial, “The Choice,”…

Hellmann’s recently teased that it would be bringing a hot new mystery act dubbed Meal Diamond to Super Bowl 60.…

Dos Equis’ Most Interesting Man in the World is back from retirement, and he’s thirsty for adventure. Meanwhile, Taco Bell is…

Super Bowl 60 halftime headliner Bad Bunny might have some competition if Hellmann’s has anything to do with it. The…

The Lego Group arrived at CES 2026 with more than an announcement: Lego SmartPlay represents a major evolution, blending physical…

Ejae has traded in “Golden” for a Phil Collins song and a packet of Liquid I.V. The KPop Demon Hunters star…

Recorded on the sidelines of Brandweek, this episode of Adspeak by ADWEEK features Ryan Joe in conversation with AG1 CEO…

How does one keep a 100-year-old brand relevant in today’s turbulent marketing and consumer environment? The full picture reveals itself in…

What if the most powerful career advice is to stop listening to everyone else?In this episode of Adspeak by Adweek,…

Private equity-backed Spins has acquired ecommerce and retail data firm MikMak.Spins provides data and analytics for consumer packaged goods brands…

Private equity-backed Spins has acquired ecommerce and retail data firm MikMak.Spins provides data and analytics for consumer packaged goods brands…

Few celebrity chefs are as instantly recognisable as Gordon Ramsay, whose razor-sharp tongue and unforgiving food standards made him famous…