Browsing: Ecommerce News

Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new…

ThredUp has added a peer-to-peer selling option to its online thrift shop.The company, which was founded by James Reinhart in…

Agencies are eyeing small retail media acquisitions to build scale and expertise in the growing space, sparking a quiet trickle…

InMobi wants AI agents, not demand-side platforms, selling its premium commerce inventory.A new sell-side AI agent built by the adtech…

Over the last year and a half, the reasoning models of the world’s leading AI labs have grown more sophisticated,…

Walmart’s Ad Growth Holds Steady, up 37% in Q1 Higher-than-expected tax refunds offered a tailwind to sales.Scott Olson/Getty…

Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re watching videos…

Amazon has quietly restructured its Associates program over the past several months, slashing commission rates by as much as 50%,…

DoorDash has a new chief marketing officer in Tim Castree. Castree joins the delivery platform from Amazon, where he was…

Amazon has reversed plans to charge third-party adtech vendors for API calls, eliciting a chorus of cheers from Amazon-focused developers…

Amazon is killing its AI assistant Rufus and replacing it with Alexa.Amazon is rolling out Alexa for Shopping in the…

The quick summary:For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and…

Amazon’s Prime Video advertisers can now automatically tailor their messaging based on the viewer’s previous exposure to a brand or…

OpenAI Opens ChatGPT Ads to Self-Service Platform As part of the announcement, advertisers can now buy ads on…

Retail media spend is projected to hit nearly $70 billion this year, according to Emarketer. But the high-growth industry still…

The retail giant is launching a new marketplace called Connect Select that makes streaming TV ads available to buy through…