Browsing: General

WPP has appointed Guillaume Epstein as global head of commercial, a newly created role tied to the company’s broader push…

Meta arrived at this week’s IAB NewFronts with a familiar pitch: its platforms are where culture happens, AI is making…

The main takeaway:In its first NewFronts event on Thursday, Uproxx TV made a play for TV ad dollars with CTV…

The relationship between Google and news publishers has historically been an uneasy one, as the early architecture of the web…

As AI puts pressure on the business model, agencies are scrambling to find new, sustainable ways to charge for their…

OpenAI pulled the plug on its viral video platform Sora earlier this week, less than a year after its splashy…

Twenty years ago, as I prepared to graduate with a degree in English, everyone asked me the same question: “What…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

The Female Quotient is heading to the beach for Cannes Lions 2026.The media and advisory company announced the launch of…

Principal media buying has moved from a quiet industry practice to a very public flashpoint. While much of the current discussion…

Job hunting site Indeed has named Stagwell’s 72andSunny its global creative agency of record as AI irrevocably reshapes the job…

The main takeawayYahoo used its 2026 NewFronts event to position itself as an AI-first media and advertising platform and unveiled…

Meta has announced a slate of new retail media and creator-focused tools at Shoptalk, aimed at scooping up more ad…

The main takeawaySnap came to NewFronts with a number and a pitch. Nearly 2 trillion Snaps were created in 2025…

The North American sports betting industry is growing up, and challenger Bet365 is putting its chips on building a strong…

The programmatic supply chain may be headed for a reset—one where buyers no longer toggle between dashboards, stitch together vendors,…