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This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

Former X CEO Linda Yaccarino still endorses the strength of the platform’s ads business in spite of evidence that indicates…

It used to be easy to categorize retail budgets into neat buckets: Shopper marketing lived in the store with end…

Telemundo is hitting its goals as it heads into the upfront.The NBCUniversal-owned Spanish-language network is ready to showcase its wares…

Paris Hilton and her media company, 11:11 Media, are deepening their partnership with food giant McCormick. Having brought Hilton on…

On Saturday, a gunman attempted to gain entry into the White House Correspondents’ Dinner, which featured the presence of President…

Less than a year after taking over as TelevisaUnivision’s ad sales leader, Tim Natividad is out. Meanwhile, John Kozack, who’s…

The retail giant is launching a new marketplace called Connect Select that makes streaming TV ads available to buy through…

Possible, the buzzy marketing and media conference owned by ShopTalk parent Hyve Group, kicks off its fourth annual event in…

Whether it’s Tubi or not Tubi—or any of Fox’s other properties—AI insights are no longer a question.Today, ahead of the…

A new platform could help marketing leaders more easily compare the capabilities of potential partners, demo tools, and select the…

When Apple announced on Monday that John Ternus would succeed Tim Cook as its chief executive in September, the immediate…

Mars Petcare’s global chief growth officer Najoh Tita-Reid is exiting the company after two and a half years for a…

Paramount’s upfront dinners are underway, and ADWEEK has a sneak peek at what’s new on the menu.This year marks a…

While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This…

Coachella took over the desert this past weekend, and brands were quick to follow. But some of the biggest moments…