Browsing: Marketing

Hershey is revamping one of marketing’s oldest measurement tools—marketing mix modeling—by enlisting agentic AI in a bid to turn what…

OpenAI and Anthropic continue to take swipes at each other. This week, during a podcast appearance, OpenAI CEO Sam Altman…

When Tim Cook took over as CEO of Apple in 2011, many questioned whether he could fill the very big…

This post was created in partnership with Viral NationData is at the center of social media marketing’s shift to AI.…

Entries for ADWEEK Sports Marketing MVPs 2026 are now open. This award honors the biggest power players in the sports marketing…

Anthropic Labs, the team dedicated to incubating and testing experimental AI products like within Anthropic, today unveiled Claude Design, an…

Historically, marketers relied on designers and other creative professionals to develop images and videos for personalized online ad campaigns. In…

Brooklyn indie rockers Geese shot to the heights of rock and roll fame at the end of 2025. Their fourth…

In 1898, a young Philadelphia ad man named Elias St. Elmo Lewis wrote something that would outlast almost everything else…

Key questions: What should CMOs preserve, challenge, and demand from modern marketing education?  How do you build a team that…

Canva announced on Wednesday the dual acquisition of Simtheory, an AI collaboration and agent management platform, and Ortto, a customer…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Lara Vandenberg, founder and CEO of Assemble,…

In March, the WNBA Board of Governors unanimously ratified the terms of a new seven-year CBA for the league, which…

Financial services marketing is one of the hardest kinds of marketing to crack. But John Brockelman and his team at…

Over the last few week, X eliminated over 20 nontechnical roles, and has laid off Angela Zepeda, the ad industry…

Before marketers learn AI, or the language of the boardroom, or purpose, or storytelling, or any of the other things…