Browsing: Premium

Mars Petcare’s global chief growth officer Najoh Tita-Reid is exiting the company after two and a half years for a…

When Tim Cook took over as CEO of Apple in 2011, many questioned whether he could fill the very big…

Paramount’s upfront dinners are underway, and ADWEEK has a sneak peek at what’s new on the menu.This year marks a…

Index Exchange, among the market’s largest independent supply-side platforms, is making a bold move to bring the buy side closer…

WhatsApp is testing a new subscription tier, similar to Instagram Plus and Snapchat+, that lets users pay for customized icons,…

While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This…

Coachella took over the desert this past weekend, and brands were quick to follow. But some of the biggest moments…

StackAdapt is quietly courting advertisers to test ads inside ChatGPT. The independent demand-side platform is dangling CPMs as low as…

Beyond treating AI assistants, including ChatGPT and Gemini, as discovery engines, some brands are starting to use these platforms to…

This week has been another revolving door of hires and promotions at brands, filled with chief marketing officer (CMO) hires…

Bob Liodice, longtime CEO of the Association of National Advertisers, will step down at the end of this year, the…

Under Complex, Family Style has expanded from a single Los Angeles event into a seven-festival global circuit. Now, the brand…

Keurig Dr Pepper‘s Mark Shorey, its integrated social and communications director, said the brand’s “crazy, beautiful, unignorable” fandom has been…

After nearly eight years of refining a social-first newsroom built on short-form Instagram explainers and audience trust, former CNN correspondent…

Paramount is back in the upfront, but this year’s pitch is a curveball compared to years past.Heading into its annual client…

Advertisers can now target Expedia Group’s audiences on a swath of publishers and platforms following a deal between the travel…