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Agentic TV buying is here. So now’s a good time to figure out what that actually means.Agentic buying was one…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Jim Lecinski, the marketer behind the Zero…

The technology we wear is becoming less about the device itself and more about the wisdom it can unlock from…

The Trade Desk’s Jeff Green was far and away the highest paid CEO among the top publicly traded adtech companies…

Amazon has quietly restructured its Associates program over the past several months, slashing commission rates by as much as 50%,…

Since then, imbroglios have ranged from petty squabbles to far more serious incidences (real and alleged) of collusion, bribery, double…

DoorDash has a new chief marketing officer in Tim Castree. Castree joins the delivery platform from Amazon, where he was…

Javier Campopiano, global chief creative officer, global clients for Omnicom Advertising Group (OAG), is stepping down from his role, ADWEEK…

Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion all-cash deal, the French holding company said Sunday.Publicis is betting…

As AI puts pressure on agency commercial models, 25% have exclusively shifted to fixed-fee pricing, with 63% reporting they are…

This week’s line-up spans celebrities, nostalgia, and scalp care.Devil Wears Prada star Stanley Tucci plays contrite for TJ Maxx, a…

June comes around fast when you work in advertising. One minute you’re wrapping up the Super Bowl, the next you’re…

Ad revenue from retail media has already overtaken linear TV, but maybe it’s not so binary: in recent months, retail…

With 24 years at top communications shops like Weber Shandwick and Edelman under his belt, Jim O’Leary has learned the…

In this episode of Marketing Vanguard, Lauren Weinberg, CMO of Supergoop! and veteran CMO at Square, Intuit and Peloton, reveals…

Following a festival marred by scandals involving AI-manipulated case studies, unverifiable claims, and revoked trophies, Cannes Lions entrants face a…