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This is the second in a two-part series on what separates CMOs who advance from those who stall. Read the…

Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business. The process…

Amazon has reversed plans to charge third-party adtech vendors for API calls, eliciting a chorus of cheers from Amazon-focused developers…

Amazon is killing its AI assistant Rufus and replacing it with Alexa.Amazon is rolling out Alexa for Shopping in the…

In the 17 years he’s run marketing for Chrysler, chief marketing officer (CMO) Olivier Francois has wanted to realize a…

TikTok is doubling down on AI as it looks to strengthen its competitive stance in the advertising market.The company will…

Archer Roose Wines, the canned wine brand co-owned by Elizabeth Banks, has landed its second airline partnership with low-cost carrier…

Music festival season kicked off last month with festival promoter Goldenvoice’s two biggest events: Coachella and Stagecoach.Coachella attracted a much…

DeepIntent has named Ian Colley—most recently CMO of The Trade Desk—as its new chief marketing officer, effective late April. Colley…

Croud has appointed Valerie Davis as its first US CEO as it seeks to grow its business North America and…

The quick summary:For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and…

WPP U.S. president Michael Houston will step down from his role, according to an internal memo obtained by ADWEEK.Houston, a…

As the U.S., Canada, and Mexico each gear up to host the 2026 FIFA World Cup, brands are getting ready…

I fear brands have flopped the World Cup before it’s even started.A World Cup hosted on U.S. soil is something…

First-time FIFA World Cup sponsor Dove Men+Care is making its soccer debut with a bang and a bass guitar.The brand…

The integration that lets advertisers layer Amazon’s shopping data onto Netflix inventory through the Amazon DSP will go live May…