Browsing: Premium

Former X CEO Linda Yaccarino still endorses the strength of the platform’s ads business in spite of evidence that indicates…

Key Takeaways: Co-creation works best if the artist has a genuine connection to the brand. Risk tolerance has to rise…

Retail media spend is projected to hit nearly $70 billion this year, according to Emarketer. But the high-growth industry still…

Liz Rutgersson is leaving her post as North America CEO of Dentsu media agency iProspect to pursue a new opportunity,…

Telemundo is hitting its goals as it heads into the upfront.The NBCUniversal-owned Spanish-language network is ready to showcase its wares…

Dhar Mann wants to facilitate meet-cutes for creators and brands. Earlier this month, the motivational YouTuber hosted more than 50…

Supergoop wants its buzzy sunscreen to move from niche to mainstream.To help it do that, the skincare brand has named…

Three-year-old energy drink brand Neutonic has raised $6 million to fund an expansion across the U.S., U.K., and other international…

The Trade Desk CEO Jeff Green expressed empathy for the strife of ad agencies, many of which are facing increasing…

Stagwell is pitching its Agent Cloud AI software to small and medium-sized businesses (SMBs) and in-house agencies as part of…

Starting soon, Snapchat’s 900 million monthly active users will be able to converse directly with branded Snaps that appear in…

Chief executives (CEOs) are more aligned with their chief marketing officers (CMOs) than ever. But that isn’t translating into how…

Omnicom Media Group (OMG) has a new way to edit potential brand suitability issues on the fly.OMG’s influencer agency, Creo,…

Less than a year after taking over as TelevisaUnivision’s ad sales leader, Tim Natividad is out. Meanwhile, John Kozack, who’s…

When a team from Purga Films and Gut Mexico City set out to make a series of short films inspired…

Netflix’s Running Point is adding some more members to its team.Recognizing that brand partnerships have long been part of the…