In the 17 years he’s run marketing for Chrysler, chief marketing officer (CMO) Olivier Francois has wanted to realize a marketing idea that he figured he never could: creating a Jeep spare tire cover that looks like Captain America’s shield.
“We have had that idea as an obsession for, I don’t know, decades,” Francois told the attendees at a press conference on May 12. “We always put it aside, saying, ‘the Marvel guys will never let us do this.’”
But now Marvel is letting Jeep do it, because the timing will never be better than now.
Jeep and Captain America are both celebrating their 85th birthdays in 2026, alongside the United States, which is marking its semiquincentennial.
1 2
Add A Comment