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A new platform could help marketing leaders more easily compare the capabilities of potential partners, demo tools, and select the…

Your favorite reality stars are converging at Hulu’s Get Real House for a second year, and this time, brands will…

As AI accelerates, agencies face the dual challenge of rethinking their own models while guiding their clients through transformation. Code…

PayPal has its sights set on streaming as the next channel to grow its ad business.The payment platform’s advertising arm,…

When it comes to brand anniversaries, there are often two tropes: a slew of vintage photos, or a historical reenactment.Chrysler’s…

Seven months into CEO Cindy Rose’s tenure, WPP is rolling out the first big change outlined in the holding company’s…

MONO has brought back a familiar face to lead the Stagwell-owned creative agency into its next chapter. Jeffrey Gorder has…

Mars Petcare’s global chief growth officer Najoh Tita-Reid is exiting the company after two and a half years for a…

When Tim Cook took over as CEO of Apple in 2011, many questioned whether he could fill the very big…

Paramount’s upfront dinners are underway, and ADWEEK has a sneak peek at what’s new on the menu.This year marks a…

Index Exchange, among the market’s largest independent supply-side platforms, is making a bold move to bring the buy side closer…

WhatsApp is testing a new subscription tier, similar to Instagram Plus and Snapchat+, that lets users pay for customized icons,…

While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This…

Coachella took over the desert this past weekend, and brands were quick to follow. But some of the biggest moments…

StackAdapt is quietly courting advertisers to test ads inside ChatGPT. The independent demand-side platform is dangling CPMs as low as…

Beyond treating AI assistants, including ChatGPT and Gemini, as discovery engines, some brands are starting to use these platforms to…