Browsing: Sports Marketing News

Nearly two months after its Legendary February, NBC Sports is still digesting all the accomplishments from the 17 days of…

Amazon’s Prime Video heads into the postseason with momentum after completing its inaugural season as an NBA media partner. Now, the…

The tunnel walk has become basketball’s red carpet moment, with players modeling designer looks that are out of reach for…

ADWEEK Advantage is part of a series where every month, our top editors interpret what happened in each vertical, and…

The FIFA World Cup is Coca-Cola’s biggest stage. The brand has had stadium advertising at every World Cup since 1950.…

On Wednesday, Always Alpha, a women-founded and led sports talent agency, announced that it had acquired Courtside Talent, a tennis-focused,…

Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company eyes sports marketing as its next big…

Ahead of the 2026 NFL Draft, the league teamed with two Steelers greats to hammer home some messages.With the 2026…

Creators are increasingly becoming a bigger part of brands’ game plans for sports, but when it comes to connecting with…

The North American sports betting industry is growing up, and challenger Bet365 is putting its chips on building a strong…

The NCAA Women’s Basketball Tournament is putting up big numbers.Ahead of the first round of the women’s tournament on Friday,…

This post was created in partnership with Google Ad Manager.Live sports have always been an important way for marketers to…

March ad-ness has begun, but CBS Sports and TNT Sports aren’t showing their full playbooks yet.Today, during a press conference…

Five Minutes With..  is a monthly quick sit-down with leading marketers on their brand, the trends they’re tracking, and a…

Key Takeaways: The Big Game is still as important as ever, but real results are measured after the game ends.…

In the three months to October 2025, Originals posted double-digit growth in Q3, fueling a 10% revenue boost for Adidas’…