Browsing: Sports Marketing News

Just hours after announcing his retirement from the NBA, Chris Paul spent All-Star Weekend stepping into a different role: AT&T…

In this episode of Adspeak by ADWEEK, host Will Lee sits down with Tony Ressler, co-founder and executive chairman of…

When it comes to NBA All-Star Weekend, the league is helping brands have a solid game plan.This year’s All-Star activities…

In sports, competition fuels fandom and passion. However, Major League Soccer (MLS) is setting rivalries aside in favor of unifying…

NBCUniversal was going for gold with its Winter Olympics advertisers.The broadcaster sold out its Milan Cortina 2026 Winter Olympics ad…

This post was created in partnership with TatariThere’s a first time for everything—and for marketers, there may be no bigger…

This post was created in partnership with OctagonGlobal expansion is rapidly changing how sports leagues, particularly the NFL, operate and…

This post was created in partnership with ZappiLanding a spot in the Big Game involves much more than a single…

Amazon Expands Sports Ad Playbook Heading Into Upfront Inside Prime Video’s NBA studio.Prime Video Amazon believes advertisers will add a…

Starting today, NBC’s sports division is embarking on what it is calling Legendary February, a more-than-two-week stretch featuring marquee events,…

In a year when brands are shelling out $10 million for 30-second Super Bowl ads, the real key to winning…

Every year, about 60 brands spend millions—in 2026, up to $10 million— to advertise in the Super Bowl. They try…

After logging off from his job as integrated media supervisor at North Carolina agency Luquire, Dominique Robinson shifts into planning…

Starbucks is skipping an in-game Super Bowl spot again this year. However, as it did in 2025, the coffee giant…

Anthropic has cemented a multi-year partnership with the Atlassian Williams Formula 1 team, marking its first sports sponsorship as artificial…

With the 2026 FIFA World Cup fast approaching, Coca-Cola is staking out its place on soccer’s biggest stage.The brand this…