Browsing: Sports Marketing News

$50 Million Sponsorships, Sky-High CPMs: Welcome to the 2026 World Cup U.S. men’s soccer head coach Mauricio Pochettino…

Nike is taking a different approach to this summer’s FIFA World Cup 2026.Ahead of the tournament’s kickoff on June 11,…

To stand out amid the World Cup ad rush, Visa is going beyond sponsorship and logo visibility, inviting fans to…

TelevisaUnivision’s John Kozack is ready.Recently, ADWEEK had the exclusive on Kozack taking over as TelevisaUnivision’s ad sales leader following the…

As the U.S., Canada, and Mexico each gear up to host the 2026 FIFA World Cup, brands are getting ready…

EVP, GM, or CMO—why pick one when you can be all three? In this episode of Marketing Vanguard, Keisha Taylor Starr,…

Heading into the ABC and ESPN broadcast of Super Bowl 61 on Feb. 14, 2027, it’s a slightly different buying…

Timothée Chalamet’s most recent role is no longer table tennis legend Marty Mauser. In his latest gig, Chalamet plays himself…

In the midst of the 31st Major League Soccer (MLS) season and with the FIFA World Cup starting in June,…

When soccer fans watch the FIFA World Cup this year, Budweiser wants them to let everything—emotions, memories, team spirit, and,…

Ahead of the World Cup, Powerade wants to remind athletes of all levels, from professionals to everyday players, that success…

Nearly two months after its Legendary February, NBC Sports is still digesting all the accomplishments from the 17 days of…

Amazon’s Prime Video heads into the postseason with momentum after completing its inaugural season as an NBA media partner. Now, the…

The tunnel walk has become basketball’s red carpet moment, with players modeling designer looks that are out of reach for…

ADWEEK Advantage is part of a series where every month, our top editors interpret what happened in each vertical, and…

The FIFA World Cup is Coca-Cola’s biggest stage. The brand has had stadium advertising at every World Cup since 1950.…