Browsing: Sports Marketing News

Lionel Messi is a busy man. While his left foot has been preoccupied securing Inter Miami trophies and preparing to…

Upfront week is over, but all the latest season’s trends are still the talk of the Ton.From publishers like Netflix…

As the official nutrition partner of U.S. Soccer, Chobani has a massive stage at the FIFA World Cup 2026 to…

With the start of the FIFA World Cup 2026 only three weeks away, Fox Sports is ready for the challenge.The…

$50 Million Sponsorships, Sky-High CPMs: Welcome to the 2026 World Cup U.S. men’s soccer head coach Mauricio Pochettino…

Nike is taking a different approach to this summer’s FIFA World Cup 2026.Ahead of the tournament’s kickoff on June 11,…

To stand out amid the World Cup ad rush, Visa is going beyond sponsorship and logo visibility, inviting fans to…

TelevisaUnivision’s John Kozack is ready.Recently, ADWEEK had the exclusive on Kozack taking over as TelevisaUnivision’s ad sales leader following the…

As the U.S., Canada, and Mexico each gear up to host the 2026 FIFA World Cup, brands are getting ready…

EVP, GM, or CMO—why pick one when you can be all three? In this episode of Marketing Vanguard, Keisha Taylor Starr,…

Heading into the ABC and ESPN broadcast of Super Bowl 61 on Feb. 14, 2027, it’s a slightly different buying…

Timothée Chalamet’s most recent role is no longer table tennis legend Marty Mauser. In his latest gig, Chalamet plays himself…

In the midst of the 31st Major League Soccer (MLS) season and with the FIFA World Cup starting in June,…

When soccer fans watch the FIFA World Cup this year, Budweiser wants them to let everything—emotions, memories, team spirit, and,…

Ahead of the World Cup, Powerade wants to remind athletes of all levels, from professionals to everyday players, that success…

Nearly two months after its Legendary February, NBC Sports is still digesting all the accomplishments from the 17 days of…