Browsing: Technology

Advertising giants WPP, Publicis, and Dentsu on Wednesday agreed to an order from the U.S. Federal Trade Commission and a…

Viant, a public adtech company whose tech helps brands buy ads online and on streaming, has agreed to acquire TVision…

Dentsu has overhauled its flagship AI platform, Dentsu.Connect, in preparation for a future where marketing and media workflows between brands,…

Possible, the Miami-based media and marketing conference that first made a splash with an Elon Musk keynote in 2023, is…

Mobile adtech giant AppLovin is shaking up its upper ranks with a new chair of the board and the impending…

Ogilvy, the storied WPP-owned creative shop, has appointed industry veteran Carol Reed as its first global chief innovation officer. It’s…

The holding company Sundial Media & Technology Group, which houses the media brands Essence, Refinery29, and Afropunk, among others, named…

After recent controversy surrounding The Trade Desk, competitors are jumping at the chance to capture dollars from the platform’s potential…

Yahoo is building out a range of new AI-powered tools within its demand-side platform, or DSP, for mid-market, performance-focused advertisers.…

Over the last few week, X eliminated over 20 nontechnical roles, and has laid off Angela Zepeda, the ad industry…

Twenty years ago, as I prepared to graduate with a degree in English, everyone asked me the same question: “What…

After years of allegations of harm by youth advocacy groups and corresponding denials from corporate, Meta and YouTube have been…

YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday,…

Google is turning its demand-side platform for advertisers, Display & Video 360 (DV360), into an AI-powered media buyer backed by…

X is imploring advertisers who’ve abandoned the platform to return, promising some a sweetheart deal of up to $200,000 in…

Media rating and misinformation-tracking firm NewsGuard is trying to stop the spread of AI-generated misinformation and slop in the news…