The Female Quotient Adds Beach Presence at Cannes Lions

This partnership comes after Lowe’s rolled back DEI policies, but vowed to be a bigger part of its local communities by rebuilding parks, gardens, and even food pantries through a five-year, $100 million program.

“At Lowe’s, we’re always innovating to create new ways to connect with younger audiences and the next generation of homeowners,” said Jen Wilson, Lowe’s senior vice president and chief marketing officer, in a statement. “Bringing that spirit to Camp @ Cannes allows us to support today’s leaders in a more holistic way, by creating space for their families, too, and showing that building a career and building memories don’t have to be separate pursuits.”