For U.S. Bank, the deal represents an intentional step out from behind a historically low-key brand posture.
Chief Marketing Officer Michael Lacorazza, who joined the company about two and a half years ago, described the NFL partnership as a “tentpole investment” in a broader push to reframe the bank’s national identity.
“We had previously been seen as a Midwestern, regional, retail business,” Lacorazza said. “The reality is our business has grown quite a bit. We’re stepping up to tell our story in a bigger way than we have in the past.”
The Minneapolis-based U.S. Bank has served as the official bank of the Minnesota Vikings since 1961 and works with more than 35 professional sports teams and stadium clients, a track record that helped win the NFL account, according to Rodburg. As part of the NFL deal, the bank will also become the presenting sponsor of the Super Bowl MVP award and a sponsor of the NFL Flag Championship.
As for the NFL, the league enters this upcoming season with unprecedented momentum. It entered the 2025 season with a record 46 corporate sponsors, a figure that is only poised to grow as the Shield continues its domination of American sport.
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