Watch the 6 Ads Competing for an Emmy This Year

Apple’s joyful musical showcases its accessibility features while following a group of disabled students as they transition to life on campus.

Nike | “Why Do It” by Wieden+Kennedy

Nike flipped its iconic slogan, “Just Do It,” into a question to inspire the next generation of athletes. 

Coinbase | “Your Way Out” by Isle of Any

Coinbase crafted a video game world to encourage people to break away from the financial systems they’ve always known. The ad also won the Film Craft Grand Prix at Cannes Lions last month.