According to the most recent data from Nielsen, GMA averaged 2.78 million total viewers and 480,000 viewers in the A25-54 demographic for the just-concluded quarter. Compared to the third quarter, GMA was up +7% in total viewers and +4% in the demo.
NBC News’ Today was the No. 1 show in total viewers and the A25-54 demo with 2.867 million viewers and 601,000 viewers, respectively, for Q4 2025. Its performance versus the third quarter saw NBC News’ morning show grow by double digits, up +17% in total viewers and +11% in the demo.
CBS Mornings ranked third in total viewers and A25-54 during Q4 2025. It had 1.914 million total viewers and 298,000 viewers in the demo. It was up +7% in total viewers but down -1% in the demo when comparing its performance to the third quarter of 2025.
| ABC | NBC | CBS | |
| • Total Viewers: | 2,780,000 | 2,867,000 | 1,914,000 |
| • A25-54: | 480,000 | 601,000 | 298,000 |
Source: Nielsen, NTI Total Viewers, Adults 25-54, and Adults 18-49 National Live + Same Day Big Data Plus Panel Program Ratings. Current Week (w/o 12/29/25), Previous Week (w/o 12/22/25), and Year-Ago Week (w/o 12/30/24). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–1/4/26) and 2024-2025 Season (9/23/24–1/5/25). Live+7/Most Current: 4Q25: 9/22/25 – 12/28/25, 3Q25: 6/30 – 9/21/25 and 4Q24: 9/23/24 – 12/39/24. Beginning 12/26/22, averages are based on big data + panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.
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