Why Lay’s Put Its Chips on Two Different Super Bowl Ads

“The big thing is it’s going to be across America. No matter where that order is going to be placed from, we are committed to delivering to almost every single place in America,” Tantardini said, noting that the company was lining up farms to work with on the stunt, with consumers even learning about the specific farm their chips come from.

In addition, Lay’s is planning to have fun surprises on the way as it delivers its chips, with Tantardini saying even he may be delivering a bag.

“It’s not a one-month push. This is a multi-year plan. And beyond this plan, this is also a super sport year. So American football is the No. 1 sport in America, but it’s also soccer arriving to the U.S. later on the year, and we’re going to be the sponsors of the FIFA World Cup,” Tantardini said. “So expect more from this team for those special moments of the year.”