YouTube is courting sports fans over to its subscription streaming service offering ahead of Sunday’s Super Bowl LX game with a star-studded ad that positions its competitors as “just meh.”
In the 60-second ad, Jason and Kylie Kelce ponder how the world would be if people settled for “just meh.” Clips show a couple ordering from a “meh-nu” in a Gordon Ramsey restaurant, David Blaine performing a “meh-gic” trick, Sarah Hughes executing an unexceptional figure-skating jump, and Christian McCaffrey sporting a large belly.
Titled “Don’t Settle for Meh,” the spot is a brazen attempt to market YouTube TV as a more premium offering than traditional live TV services in the run up to a major month of sports.
Angela Courtin, vice president of entertainment and sports at YouTube Marketing, said in a statement: “Teaming up with this incredible line up of talent allows us to highlight exactly why YouTube is the destination for fans to watch and engage with the biggest cultural moments around the world.”
The campaign will run online and on broadcast ahead of the Super Bowl LX, but not during the game.
YouTube TV is streaming the upcoming game as part of a long-term distribution agreement with NBCUniversal, which holds the exclusive broadcast rights for Super Bowl LX.
The spot will also run during the Winter Olympics, taking place Feb. 6 through Feb. 22.
Parent company Google revealed its Super Bowl advertising plans on Thursday (Feb. 5), a 60-second heartfelt spot focused on its AI chatbot, Gemini, similar to last year’s ad. Buthis year, Google will compete for attention with a slew of AI companies, from OpenAI to Anthropic.
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