The revolving door of chief marketing officer (CMO) hires and marketing reshuffles continues.
We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the week ending June 12.
– Canadian intimates and apparel brand Knix, known for body-positive and taboo-breaking marketing around period underwear, has a new CMO in Cyntia Leo. She brings more than a decade of experience from brands including Urban Outfitters and Nike.
– Samantha Avivi has been promoted to the role of global CMO for Bayer’s consumer health division. She first joined as CMO in April 2024 from Advance Auto Parts.
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