Danny McBride and Keegan-Michael Key Go Halfway for State Farm’s Super Bowl Teaser

State Farm is back in the Big Game for 2026.

The insurance company announced its return with three teasers starring Danny McBride and Keegan-Michael Key. The two actors aren’t repping State Farm, though—they’re fronting a fictional insurance company called Halfway There, complete with its own website.

“When it comes to… helping customers,” Key begins, seemingly forgetting his line midway through a 30-second teaser.

“We will give it a shot,” McBride finishes.

In two other 15-second teasers, the bumbling insurance company owners are missing office calls and attempting to put a sign on the door. The spots will debut during the NFC and AFC championship games on Jan. 25.

State Farm’s return to Super Bowl 60 follows a year off. Last year, after the Los Angeles fires destroyed an estimated 16,000 homes in California, the insurance company pulled its Big Game ad. In 2024, State Farm aired a 60-second spot starring Arnold Schwarzenegger and Danny DeVito.