Under Complex, Family Style has expanded from a single Los Angeles event into a seven-festival global circuit. Now, the brand is extending into a year-round content operation, Complex chief executive Aaron Levant told ADWEEK.
On Wednesday, the streetwear brand launched a dedicated YouTube channel for Family Style with four original series, an expansion that marks the most aggressive push into food from Complex since it was acquired by NTWRK in February 2024.
It also stakes out a distinct lane in a food media landscape currently split between legacy publishers leaning offline and a new wave of text-based editorial plays.
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