Agency Leaders Reclaiming the Narrative

Tiffany Rolfe
Chair & Global CCO, R/GA

Breaking free: In 2025, Tiffany Rolfe led RGA out of its IPG contract and back to its roots as an indie, with an AI focus that led to a 30% revenue gain in the back half of the year. Part of her gameplan was creating a global AI products team, which spawned three proprietary offerings that allowed for bespoke creation at scale. 

Save the drama: Rolfe herself masterfully wove generative AI and intelligent storytelling into campaigns for Google and AB InBev, and got Adrien Brody to poke fun at his thespian persona to promote a drama-free experience with TurboTax in the Super Bowl.

James Robinson & David Chamberlain
Global CCO; Global Sustainability Lead & Chief Experience Design Officer, NA, Momentum Worldwide

Getting saucy: Buldak knew it had to quite literally bring the heat as the first Korean food brand to partner with Coachella. Message received: Momentum Worldwide’s James Robinson and David Chamberlain promoted the spicy brand with a catapulting seat, a content creation hub starring hip-hop artist GloRilla, and 90,000 samples (all of which were gone by the end of the festival). 

Home run: The duo scored 10 minutes of free air time for Geico with a ridiculously giant baseball glove—it appeared in nearly every crowd shot of the All-Star Game broadcast—and led Walmart’s multiyear partnership launch with MLS and Leagues Cup.