Though it will have one Christmas Day game moving forward, it has two in 2026, which is the final year of its initial 3-year agreement with the league.
In other sports, the company promoted its Women’s World Cup coverage set for 2027: “There’s a lot of interest going into the upfronts around brands that want to get involved in the wave that is women’s sports right now,” Reinhard told ADWEEK ahead of the event.
The company also touted its content slate—The Night Agent, Wednesday, Happy Gilmore 2, and Stranger Things among them—which produced more Nielsen Top 10 originals in 2025 than any other streamer, nearly five times its nearest competitor.
