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Still, Wade Scheffer, GM Energy’s vice president, insists: The reason more people aren’t using their cars to power their lives comes down to “awareness, awareness, and awareness.” To that end, at Tuesday’s event the subsidiary announced two partnerships with utilities: a “stress test” of bidirectional charging capabilities with 30 GM employees, enabled by Michigan’s DTE Energy, and a plan to get 52,000 GM EVs on PG&E’s major Northern California grid by 2030. The automaker says it’s worked out dozens of partnerships with other utilities.Still, getting all of those GM cars hooked up and contributing to the grid will be a…
In this episode of Adspeak by ADWEEK, host Rich Battista, executive chairman at ADWEEK, sits down with Steve Koonin, CEO of the Atlanta Hawks and State Farm Arena, to explore how marketing can transform a sports franchise into a cultural institution. Steve shares how the Hawks built one of the NBA’s most engaged fan bases by focusing on experience, community, and audience relevance rather than relying solely on wins and losses. He explains why adding “game experience” as a third business pillar creates loyalty that survives performance fluctuations, how a single piece of content can be repurposed into hundreds of platform-native assets,…
A ransomware group is actively exploiting an unpatched flaw in security tools used across the U.S. federal government, prompting the U.S. cybersecurity agency CISA to order all civilian agencies to remediate the vulnerability by end of day Wednesday. Cybersecurity firm Check Point Software said the bug affects several of its remote access tools, firewalls, and VPNs, which act as digital gatekeepers to protect company networks from unauthorized access. The company said in a separate blog post that it had confirmed the bug was being exploited by a known ransomware group called Qilin to hack into “a few dozen targeted organizations…
Anthropic released two new AI models called Claude Fable 5 and Claude Mythos 5 on Tuesday, which the company says have greater capabilities than the Mythos Preview model it released in April to a limited set of tech industry partners. Anthropic has said the initial, limited release stemmed from concerns that the model’s capabilities could be exploited by bad actors to develop hacking tools that could catch defenders off guard.Anthropic is currently only releasing Claude Mythos 5 to a limited set of industry partners, many of which received access to Mythos Preview, and the company says it is collaborating with…
ThredUp has added a peer-to-peer selling option to its online thrift shop.The company, which was founded by James Reinhart in 2009, has primarily operated as a managed marketplace for secondhand clothing up until now. People mail bags of clothes to the company’s warehouses where the clothing is sorted. Anything that meets ThredUp’s standards for resale is photographed and listed. If an item doesn’t meet the resale criteria, it’s reused or recycled. If the item sells, the original owner gets a cut.Until now, peer-to-peer selling has been owned primarily by platforms like Poshmark, Depop, or eBay. By adding a peer-to-peer selling…
The AI boom has been built on a basic assumption: bigger models are more powerful, and the most powerful models win. Now, the industry is about to learn what happens if that assumption starts to break. Mounting costs have already pressured users to give smaller and cheaper models a second look. This cost-conscious model-shopping is new and it’s unclear how it will affect the industry, but the impact is likely to be significant. One prediction, laid out best by Coinbase co-founder Brian Armstrong, is that it will result in the vast majority of tasks shifting to cheaper models. “Demand for intelligence is near infinite, but 80% of workloads will be running on 99% cheaper models within 12-18 months,” Armstrong wrote…
While the news coming out of WWDC 2026 is not as dramatic as last year’s iOS 26 update, where the new Liquid Glass redesign caused a big stir, Apple’s presentation still made waves.During the WWDC keynote, Apple walked through the new changes coming to the next version of its mobile operating systems, iOS 27 and iPadOS 27. These updates will roll out to iPhones and iPads later this year, likely in September.iOS 27 and iPadOS 27 focus largely on stability improvements that enrich the everyday usability of the operating systems. There are several smaller quality-of-life improvements, but the big highlight…
More than half (52%) of Americans don’t know what a 529 plan is, the tax-advantaged savings accounts that parents can use to save for their kids college educations, a recent survey from Edward Jones/Morning Consult found.Many would see that knowledge gap as a shame. For Jill Cress, it’s an opportunity.Cress is the new chief marketing officer of Babylist, the infant registry with 10 million users, including more than half of America’s first-time parents. Only weeks into the job, Cress is already helming a trio of brand extensions—two podcasts (Birth with Babylist and Family Money) and a platform called Babylist Money,…
Apple’s WWDC 2026 event kicked off this morning at 10 a.m. PT at Apple Park, starting a week full of expected announcements around Siri, iOS 27, Apple Intelligence and more, along with developer events and demos. This year’s event is particularly notable for a couple things. It marks CEO Tim Cook’s last with the company, after announcing he’s handing things off to Senior Vice President of Hardware Engineering John Ternus September 1. And it’s expected to play host to Apple’s attempt to give Siri and its AI efforts overall a big boost after handing some work off to Google and…
One of the most interesting new features is Custom Extensions, which lets you create an extension for Safari in natural language. Lastly, the new version of Safari will work the Passwords app to automatically fix website login passwords that are deemed no longer safe to use.The other exciting implementation of Apple Intelligence is within the Shortcuts app. The app received some artificial intelligence upgrades last year, but this new update takes things much further. You can now use natural language to design an automated shortcut, no longer requiring the manual work of connecting functions within apps together. Apple’s example was…
Welcome to Cannes! Would you like an activation—or 40? The 2026 edition of Cannes Lions is bursting at the seams, with over a dozen additional activations this year compared to 2025. Every inch of the beach is spoken for, as are the major venues and restaurants along the Croisette. And sure, Cannes Lions has their own official map, but ours has the vibes to match your French Riviera mood—and, crucially, the sites where you can catch World Cup action or cool down in some air conditioned comfort. Shoutout to DoorDash Ads for sponsoring this year’s map, which was created by…
Anthropic is bringing its most powerful AI model to the general public for the first time, but it’s doing it with guardrails. On Tuesday, the AI firm launched Claude Fable 5, the first publicly available version of its Mythos model. Anthropic says Fable 5 excels at software engineering, knowledge work, and vision, but it comes with hard safety limits. In high-risk areas like cybersecurity, biology, chemistry, and distillation, the model blocks responses and falls back to Claude Opus 4.8. Launched as a preview in April, Mythos was initially limited to a handful of partners due to cybersecurity concerns. Last week,…
If I could only have one pod coffee maker for the rest of time, it would be the Bruvi BV-01 (an 8/10 WIRED Review). It’s the pod coffee maker against which I compare every other pod coffee maker. It’s the yardstick. The best of the best. The one to beat, and no competition has come close to taking the crown. It’s what I use when I’m not testing a new coffee maker for research. Truly and deeply, I love this chic machine with its large touchscreen, upscale-looking accents, and wide variety of biodegradable pods. And now, it can all be…
Long before earning 17 Michelin stars, Gordon Ramsay was a promising footballer in the youth ranks of Scotland’s Rangers FC. If the explosive chef were to talk anyone out of cooking, it would have less to do with food and more to do with his first love: soccer.That’s the premise of Uber Eats’ first global delivery campaign, “Who Could Cook At A Time Like This?”, which reimagines Ramsay as the world’s most passionate anti-cooking advocate — on a mission to stop anyone from missing the FIFA World Cup 2026 action.Created by Mother and directed by Jeff Low, the spot sees…
Apple is warning developers that some of their apps may not be able to call the App Store home forever. In its newly refreshed App Review Guidelines released this week, the tech giant said it may begin removing apps in certain well-established categories if they’re not “updated, improved, or attracting customers.” This marks a significant shift on Apple’s part, which earlier used to simply reject copycat apps or those in saturated categories. Previously, Apple’s guidelines had cautioned developers not to pile on in categories that already had plenty of apps. The line, somewhat hilariously, had read: “The App Store has…
Last year, Meta radically overhauled the rules around what content it would allow on its platforms. The company claimed that its own efforts policing speech had gone too far and that it would relax the rules around what speech was allowed. “We have been over-enforcing our rules, limiting legitimate political debate and censoring too much trivial content and subjecting too many people to frustrating enforcement actions,” Joel Kaplan, Meta’s chief global affairs officer, wrote in a blog post at the time.Over a year later, new research from the Center for Countering Digital Hate (CCDH) shows the immediate impact of these…