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From Timothée Chalamet assembling his dream World Cup squad for Adidas to a 94-year-old mother stealing the show from a Hollywood star, this week’s best ads leaned into humorous storytelling and unexpected casting. Canva staged an absurdist squirrel-themed stunt in Brooklyn to launch its new brand platform, while Lewis Hamilton sat down for an unscripted dinner conversation for S.Pellegrino. Liquid Death embraced danger outdoors, and Disney+ showed that good stories can stay with us for a lifetime.Plus, our Most Effective Ad of the Week, in partnership with EDO, offers something sweet.Here are the week’s most notable ads. Adidas | “Backyard Legends” 

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Tome, a book-tracking app and book lovers community, is closing its doors. Built on the back of the sizable and influential BookTok community — creators who discuss and review books on TikTok — the app offered readers a place to chronicle and rate their books, get recommendations, and even add photos of things like favorite quotes or memes, or share playlists that match the book’s vibes. The app was one of many that caters to a growing demographic of Gen Z readers who create book-related content on social media — a group that began mainly as women promoting their favorite…

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Compare Our Top 9 FountainsMore Fountains We TestedPhotograph: Molly HigginsPetlibro Capsule Fountain for $37: This Petlibro fountain is a solid, inexpensive choice. It’s made from BPA-free plastic, has a five-layer filtration system and a stainless steel top reservoir. There’s a transparent water tank for easier monitoring, and it comes in a bunch of cute colors. The spout is tall and has a continuous flow, making it ideal for cats who love to drink from faucets. However, it’s not connected to an app, so you’ll have to monitor water levels and set manual reminders for filter replacement and cleaning. The plastic…

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Will dating app malaise finally kill off the swipe? For Bumble, at least, that seems to be the case. In an interview with Axios on Thursday, Bumble CEO Whitney Wolfe Herd confirmed that Bumble will get rid of swiping, the defining feature of 2010s dating apps. “We are going to be saying goodbye to the swipe and hello to something that I believe is revolutionary for the category,” Wolfe Herd said. Bumble is planning to overhaul its app later this year, following several disappointing quarters in which the app consistently lost paying users. In this year’s first quarter, Bumble’s paid…

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In late March, Russian company Bureau 1440 brought into low orbit the first 16 broadband internet satellites of the new Rassvet constellation, already dubbed by observers and local media the Russian answer to SpaceX’s Starlink. It’s an ambitious global internet project that experts say could conceal much broader strategic goals, with functions including military and communications control.The launch took place on March 23 at 8:24 pm Moscow time from the military’s Plesetsk Cosmodrome using the Soyuz-2.1B launcher, and marked the first step in building an infrastructure that is expected to have at least 300 satellites by 2030.“The launch marks the…

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Perplexity’s Personal Computer, its answer to OpenClaw and other local AI agents, is now available to all Mac users via its desktop app, the company announced on Thursday. As a reminder, Personal Computer is an expansion on Perplexity’s general-purpose, multi-model digital worker dubbed, confusingly, Perplexity Computer. “Personal Computer,” meanwhile, is designed to bring those capabilities to your own device. It does so by allowing AI agents access to local files, applications, and connectors, as well as the web, in order to handle the individual user’s personal, multi-step workflows. Or, as the company describes Personal Computer, it “takes Computer out of…

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The National Highway Traffic Safety Administration (NHTSA) said Tuesday that the later release 2026 Tesla Model Y is the first vehicle to meet the agency’s new benchmark for advanced driver assistance systems. Four pass-fail tests were added to the agency’s safety ratings program, assessing a car’s automatic emergency braking for pedestrians, blind-spot warning, blind-spot intervention, and lane assist, a feature that helps keep the vehicle in the lane. The updated criteria are meant to catch up to ever-advancing vehicles and the long list of features pitched to consumers. Automakers typically brand these features with names that don’t always describe which…

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Last month, the cryptocurrency-based online casino Duel aired a blackjack livestream that it said would be hosted by former pro kickboxer turned controversial masculinity influencer Andrew Tate.But while the dealer—a bald man with dark stubble, wearing a black T-shirt, tight suit, and sunglasses—bore a resemblance to Tate, he didn’t act much like the swaggeringly macho and voluble streamer. His mostly silent performance was punctuated by sudden bouts of singing, vigorous twerking, and still more ridiculous dance moves, the most impressive being a full split on the blackjack table. He also spontaneously made out with a male assistant posted to his…

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A lot of the conversation around AI in healthcare focuses on diagnostics and drug discovery or on doctor-patient visits. But a less visible part of the system affects whether patients actually get seen at all, and it has less to do with the number of doctors in the world (too few) and more with the administrative work (too much) that happens between a primary care doctor writing a referral and a specialist’s office getting a patient on the schedule. That gap, it turns out, is huge, stubbornly manual, and increasingly attracting serious interest from venture capitalists. Kaled Alhanafi, a former…

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Higher education has long been a target of ransomware gangs and data extortion attacks. But never before, perhaps, has a cyberattack against a single software platform so thoroughly disrupted the daily operations of thousands of schools across the United States.The widely used digital learning platform Canvas was put into “maintenance mode” on Thursday after its maker, the education tech giant Instructure, suffered a data breach and faced an extortion attempt by attackers using the recognizable moniker “ShinyHunters.” Though the hackers have been advertising the breach and attempting to extract a ransom payment from Instructure since May 1, the situation took…

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On Thursday OpenAI announced a new feature called Trusted Contact, designed to alert a trusted third party if mentions of self-harm are expressed within a conversation. The feature allows an adult ChatGPT user to designate another person as a trusted contact within their account, such as a friend or family member. In cases where a conversation may turn to self-harm, OpenAI will now encourage the user to reach out to that contact. It also sends an automated alert to the contact, encouraging them to check in with the user. OpenAI has faced a wave of lawsuits from the families of…

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As AI increasingly takes over the work of modern programmers, the cybersecurity world has warned that automated coding tools are sure to introduce a new bounty of hackable bugs into software. When those same vibe-coding tools invite anyone to create applications hosted on the web with a click, however, it turns out the security implications go beyond bugs to a total absence of any security—even, sometimes, for highly sensitive corporate and personal data.Security researcher Dor Zvi and his team at the cybersecurity firm he cofounded, RedAccess, analyzed thousands of vibe-coded web applications created using the AI software development tools Lovable,…

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On Tuesday, education tech giant Instructure disclosed a data breach where hackers stole students’ private information, including their names, personal email addresses, and messages sent between teachers and students.  Now, it appears hackers were able to compromise Instructure again — this time defacing several schools’ login pages to the company’s platform Canvas, which allows schools to manage coursework and assignments and communicate with students.  TechCrunch saw a message published by the cybercrime group ShinyHunters on the Canvas login pages of three separate schools. A review of the defaced portals shows that the hackers injected an HTML file that altered the…

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The California-based reggae band Stick Figure has been around for 20 years, eight albums, and countless hours on the road, but lead vocalist and guitarist Scott Woodruff has never seen a track take off like “Angels Above Me” did this past week.The seven-year-old song hit number one on the iTunes sales charts in six different countries, including the United Kingdom, Austria, and Canada, skyrocketing “out of nowhere,” according to Woodruff.Stick Figure has had plenty of thrilling milestones before, with albums repeatedly hitting number one in the reggae category, and hit singles amassing hundreds of millions of streams. But the speed…

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Swedish startup Pit may have gained notice for some rage-bait social media posts, but it has also become another Stockholm AI startup to watch. Pit is led by the co-founders of European scooter giant Voi, including Voi CEO Fredrik Hjelm. He is joined by former iZettle and Klarna engineers. And it is now backed by a16z, which is leading the startup’s $16 million seed round. Stockholm, also home to Lovable, is one of the places where a16z has been actively looking for the next European unicorn. Pit is going after enterprise AI with products intended to learn from the clients…

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OpenAI’s relationship with Microsoft, its longtime investor and cloud partner, has grown increasingly complicated over the years as the ChatGPT-maker has grown into a behemoth competitor.But Microsoft executives had reservations about sending additional funding to OpenAI as far back as 2018 when it was just a small nonprofit research lab, according to emails between more than a dozen Microsoft executives, including CEO Satya Nadella, shown in a federal court on Thursday during the Musk v. Altman trial.The emails show how Microsoft, at the time, wavered over what has since been held up as one of the most successful corporate partnerships…

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