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In this solo episode of Adspeak by ADWEEK, Viral Nation’s Richelle Batuigas challenges one of marketing’s biggest assumptions: that likes, views, and impressions reflect real success. Drawing on her work as EVP of business intelligence and data strategy at the social marketing agency, she introduces the Cultural Relevance Score, a practical framework designed to measure what actually drives business outcomes.Richelle breaks down how marketers can move beyond vanity metrics by tracking awareness, affinity, and velocity in a competitive context. She explains why legacy measures like earned media value fall short and how cultural alignment directly influences revenue and conversion.The episode also…
While AI disruption looms over many legacy SaaS companies, several HR tech startups seem to be thriving. One of these companies is small-business payroll provider Gusto. The 14-year-old company, last valued at over $9 billion, just announced that it surpassed $1 billion in revenue earlier this year. Unlike many startups that report annualized recurring revenue (ARR) — an estimate of the value of their contracts in the upcoming 12 months — Gusto’s figure represents actual revenue earned over the previous 12 months. Gusto was last valued at at $9.3 billion, Fortune reported, when it launched a $200 million tender offer…
Cruises are so closely associated with illness that the highly contagious norovirus is commonly called the “cruise ship virus.”But a ship headed for Spain’s Canary Islands has attracted global attention due to a rare outbreak of hantavirus that’s left three dead. While alarming, health officials and infectious disease experts say the risk to the general public right now is low because hantavirus is less contagious than other respiratory diseases like the coronavirus responsible for the Covid-19 pandemic.“This is not Covid, this is not influenza. It spreads very, very differently,” Maria Van Kerkhove, director of epidemic and pandemic preparedness and prevention…
The Trade Desk’s chief strategy officer Samantha Jacobson is departing the programmatic advertising giant to join OpenAI.The Trade Desk confirmed Jacobson’s exit to ADWEEK, saying she will join the ChatGPT maker while retaining a seat on the company’s board of directors.“She’ll continue to play a critical role there,” a Trade Desk spokesperson said but were unable to disclose Jacobson’s title or start date at OpenAI..Jacobson spent more than five years at The Trade Desk, where she rose to lead strategy for one of the largest independent demand-side platforms in the world. Prior to joining The Trade Desk, she served as…
Elon Musk’s legal effort to dismantle OpenAI may hinge on how its for-profit subsidiary enhances or detracts from the frontier lab’s founding mission of ensuring that humanity benefits from artificial general intelligence. On Thursday, a federal court in Oakland heard a former employee and board member say the company’s efforts to push AI products into the marketplace compromised its commitment to AI safety. Rosie Campbell joined the company’s AGI readiness team in 2021, and left OpenAI in 2024 after her team was disbanded. Another safety-focused team, the Super Alignment team, was shut down in the same time period. “When I…
One of the earliest members of the so-called Department of Government Efficiency (DOGE) is in the process of pivoting into his second act as a defense tech startup founder. Ethan Shaotran, one of the young engineers who formed the core of the group’s early strike force, is the founder of a new startup called Blitz Industries. The company’s website provides no information, but in an email viewed by WIRED, Shaotran describes Blitz as a “a defense company backed by big names.”While at DOGE, Shaotran was part of the team that created a makeshift headquarters in the General Services Administration’s (GSA)…
Regular internet users and corporations are not the only victims of malicious hackers. Sometimes, the hackers themselves get hacked. That is what happened in an unusual hacking campaign, where an unknown group of hackers targeted systems already compromised by a prolific cybercrime group known as TeamPCP. Once the hackers broke into those systems, they immediately kicked out TeamPCP hackers and removed their tools, according to a new report by cybersecurity firm SentinelOne. From there, the hackers use their access to deploy code designed to replicate across different cloud infrastructure like a self-spreading worm, steal various types of credentials, and finally…
I’ve sleuthed the best Mother’s Day deals—legitimate discounts from some of our favorite Mother’s Day gift-makers. The WIRED Reviews team is lucky enough to have lots of moms testing gear year-round. Our Mother’s Day gift guide is full of hand-tested recommendations from mothers and mother-havers, as are all of our other buying guides. Sure, some flowers are cool, but so are headphones and e-readers. No matter which your own mother would prefer, plenty of good picks are on sale. Shop sooner than later for the best chances of receiving your item by May 10.WIRED Featured Deals:Updated May 7: We’ve added…
Alongside taking the wraps off the new Fitbit Air, a Whoop-esque fitness band, Google on Thursday said it is also rebranding its Fitbit app as Google Health and launching an AI-powered health coach as a subscription service. The Health app will become a central part of Google’s fitness strategy, capitalizing on its 2021 acquisition of Fitbit, which saw the tech giant delving into fitness wearables to supplement its more general-purpose Android smartwatches. Leveraging Google’s Gemini AI, the new Google Health Coach will offer personalized insights to users, acting as a combination fitness coach, sleep expert, and health and wellness advisor.…
Are you even online in 2026 if you haven’t experienced the verbal tics of ChatGPT? It loves goblins, em dashes, and “it’s not A; it’s B” sentence constructions. But what you might not know is that the chatbot also has plenty of strange phrases it loves to say in Chinese, and they are driving Chinese users crazy.ChatGPT does a decent job answering questions in Chinese, which is why it’s widely used in China despite being blocked by the government. But when users make a request, be it a math problem or an image-generation prompt, the chatbot loves to answer: 我会稳稳地接住你,…
As America prepares for its 250th birthday, CNN is joining in the celebration with a new docuseries titled This Land.Premiering Sunday, June 7, at 9 p.m. ET/PT, the weekly original series explores how the United States expanded from a fragile experiment along the Atlantic coast into the country it currently is.Over six episodes, This Land will reveal the extraordinary sacrifices and untold personal accounts that provide a new angle to America’s history.“At its core, This Land is about connection between past and present,” said Amy Entelis, executive vice president of talent, CNN Originals, and creative development for CNN Worldwide. “It brings…
When Anthropic unveiled its new Mythos model in April, it also delivered a stern warning to anyone developing software. The model was so powerful at sniffing out software vulnerabilities, the lab claimed, that it had discovered thousands of high-severity bugs that would need to be fixed before it could be made public. Now, security researchers for Mozilla’s Firefox browser are providing a closer look at what that process has looked like in practice, and what Mythos’ powers mean for software security at large. In a post published on Thursday, Mozilla said Mythos has unearthed a wealth of high-severity bugs, including…
For decades, a diabetes diagnosis has relied largely on measuring blood sugar and seeing whether it crosses a clinical threshold. But researchers increasingly worry that approach misses millions of people already progressing toward disease.Globally, diabetes has become one of the defining health crises of the modern era. According to the World Health Organization, 14 percent of adults were living with diabetes in 2022, up from 7 percent in 1990. In the US, more than 40 million people have diabetes, but around 11 million remain undiagnosed. More than 115 million Americans are estimated to have prediabetes, and roughly 80 percent do…
ChatGPT maker OpenAI said May 7 it will expand its ads pilot to the U.K., Japan, South Korea, Brazil, and Mexico markets in the coming weeks. The pilot was previously only available in the U.S., Canada, Australia, and New Zealand.“We’re excited to begin expanding the ChatGPT ads pilot into additional regions following strong interest from businesses looking to reach users in a more conversational, intent-driven environment,” said David Dugan, the longtime Meta ads exec who now heads up OpenAI’s global ads solutions, in a statement.As part of the pilot, ChatGPT users may see ads in categories like shopping, retail, or travel.
Startup Battlefield 200 applications are open, but only for three more weeks. Apply by May 27 for your shot at VC access, global visibility, TechCrunch coverage, $100K equity-free, and more opportunities for major scaling impact. Pre-Series A founders — and anyone who knows a startup worth backing — this is your reminder: the deadline is approaching fast, and the strongest contenders are already entering the arena. If your startup has been nominated, don’t wait. Complete your application now before the window closes. Know a startup that deserves to step into the spotlight? Nominate them now to give them time to complete the application by the deadline. Image Credits:TechCrunch / Global visibility that’ll launch…
The Air is not meant to stand on its own so much as serve as a data collector within Google’s expanding health software ecosystem. (The company also rebranded the Fitbit app to “Google Health.”) Built on Gemini, Health Coach is the brains of the system, promising personalized guidance based on your habits, goals, and biometric data. Rather than simply displaying stats, Google Health Coach translates them into actionable recommendations. It can generate workout plans, suggest recovery windows based on strain and readiness, and analyze sleep disruptions. It’s meant to provide ongoing coaching that evolves alongside your routine.Despite its stripped-back exterior,…