Browsing: Spotlight

Microsoft chief consumer marketing officer Yusuf Mehdi, whose tenure with the company reaches back to the era of desktops and…

With the start of the FIFA World Cup 2026 only three weeks away, Fox Sports is ready for the challenge.The…

Three years ago, the digital media holding company Recurrent Ventures was struggling. A $300 million investment from the private equity firm…

Stephen Colbert is saving the best for last.Historic numbers are in for the final episode of The Late Show with…

Sports TV Ad Spending to Top $20 Billion in 2027 From 2026 to 2030, sports spending will grow…

The power of word-of-mouth and referral-based marketing takes on a whole new meaning in this episode of Marketing Vanguard. Tune…

OpenAI Is Hiring for a Top Marketing Exec to Promote Its Ads Business The platform is welcoming advertisers…

Meanwhile…Life will have to go on after The Late Show with Stephen Colbert and its home for the past 11…

Ads of the Week: 9 Campaigns That Caught Our Eye, From Visa to Guinness Cannes Lions is…

$50 Million Sponsorships, Sky-High CPMs: Welcome to the 2026 World Cup U.S. men’s soccer head coach Mauricio Pochettino…

Penske Media in Talks to Acquire Unsold Vox Media Brands Penske Media plans to acquire either all or…

WPP Media Shows Signs of New Business Bounceback, Report Finds Cannes Lions is where the biggest ideas…

CBS Evening News with Tony Dokoupil was the standout broadcast to finish the week of May 11 on a positive…

Nike is taking a different approach to this summer’s FIFA World Cup 2026.Ahead of the tournament’s kickoff on June 11,…

The $15 Trillion Audience Marketers Still Treat Like an Afterthought ADWEEK’s latest podcast episode.ADWEEK The future of…

Walmart’s Ad Growth Holds Steady, up 37% in Q1 Higher-than-expected tax refunds offered a tailwind to sales.Scott Olson/Getty…