Browsing: Spotlight

Sam’s Club is opening up more ways for advertisers to get in front of its shoppers.The retailer is selling in-store…

A new platform could help marketing leaders more easily compare the capabilities of potential partners, demo tools, and select the…

Marc Jacobs is entering a new era of entertainment marketing with the help of actress, comedian, and screenwriter Rachel Sennott.For…

Your favorite reality stars are converging at Hulu’s Get Real House for a second year, and this time, brands will…

In this week’s episode of Adspeak by ADWEEK, Dana Paolucci, head of engagement marketing at Unilever’s Dove, joins Raven Walker,…

The Trade Desk is overhauling its largely debated—and most recognizable—signature periodic table interface on Kokai, shifting advertisers toward a more…

Shawna Thomas, the former executive producer of CBS Mornings, has landed at MS NOW, where she will serve as the…

TV measurement firm EDO may have taken a hit after a jury ordered it to pay $18.3 million in damages…

As AI accelerates, agencies face the dual challenge of rethinking their own models while guiding their clients through transformation. Code…

When Apple announced on Monday that John Ternus would succeed Tim Cook as its chief executive in September, the immediate…

PayPal has its sights set on streaming as the next channel to grow its ad business.The payment platform’s advertising arm,…

When it comes to brand anniversaries, there are often two tropes: a slew of vintage photos, or a historical reenactment.Chrysler’s…

Zocdoc, founded in 2007 to let people schedule medical appointments online, has picked seasoned tech marketer Brian Irving as its…

Seven months into CEO Cindy Rose’s tenure, WPP is rolling out the first big change outlined in the holding company’s…

Nobody does a drop like K-Pop. It took less than 24 hours for Beats‘ special-edition Ruby-themed headphones to sell out…

MONO has brought back a familiar face to lead the Stagwell-owned creative agency into its next chapter. Jeffrey Gorder has…