Chobani Puts Soccer’s Unsung Heroes on the World Cup Stage

The body of work is part of a wider campaign that began in April with soccer-inspired packaging. It will span hundreds of U.S. youth soccer clubs and more than 17,000 stores, stadiums, and fan zones, according to Isaac.

At the heart of Chobani’s World Cup push is its “Feed the Dream” initiative, a nationwide commitment to supporting the next generation of players that launched last October. The brand is investing $5 million to sponsor 500 youth soccer clubs across the country, giving them $10,000 each for better access to fields, training, and equipment.

“‘Feed the Dream’ was built to use food and soccer as a force for good,” Isaac said.  “Both are about community and accessibility. They are inclusive, welcoming people from all walks of life. Nutrition is something everybody should have access to, and that intersection felt really natural to us.”