Everyone’s Panicking About AI, But Smart Agencies Will Use It to Give Employees Their Lives Back

Being experts in our clients’ businesses is crucial, and we all do the best we can: we use Google alerts, listen to shareholder calls, read the trades, comb social media, and share insights from client meetings to other teammates. But we can still miss key information and get blindsided by an announcement. 

AI can arm your teams with all of the information they need to be experts — on the client, as well as their category and competitors — in a fraction of the time. Your team will walk into every meeting or pitch feeling prepared and equipped to come up with solutions to business challenges. But most importantly, in a relationship-driven industry, your clients will feel seen, respected, and appreciated.

There is a lot of speculation and hand-wringing about the unintended consequences of AI. I believe that AI will empower our teams to accomplish much more, in much less time, and give them the ultimate bonus: more time to do the things that make them happy, healthy, and full of joy.

We are in the business of solving problems and being creative. AI has so much untapped potential to help us be better at both.