All right, guys: Buckle up.
Mark Ritson is launching the ADWEEK MiniMBA in Marketing this April, a ten-week, MBA-level program designed for senior managers who either never received proper marketing training or need a serious refresher.
And if you’ve read any of his columns on ADWEEK over the past year, you know exactly what you’re getting into.
Perhaps you even took them personally.
But that’s good, and it should inspire you to take the course. This isn’t some feel-good lovefest bloated with buzzwords and best practices that don’t actually work. Mark brings a PhD in Marketing, 25 years teaching at institutions like London Business School and MIT, and 13 years as LVMH’s in-house brand consultant.
When he teaches you something, it’s because the data supports it, and because the industry needs to hear it.
As the guy who edits most of Mark’s work on ADWEEK, I can tell you his pugilistic style is just a preview. He unpacked Hugo Boss’s infamous “Boss recognize Boss” campaign and why he felt it was “The Worst Ad of the Year.” He explained precisely how Target lost the middle class to Walmart. And he’s ever-suspicious about the spate of discounters shooting themselves in the foot to artificially boost sales.
Whether you’re a CMO who needs to hear hard truths or a junior marketer trying to cut through the noise, consider this required reading.
And if you want the full experience—the frameworks, the strategy, the training that actually sticks, sign up for the MiniMBA here.
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