Browsing: Ad Tech Industry News

On a Wednesday afternoon in early January, Nikita Bier, X’s head of product, was sitting in a sprawling suite on…

After blaming a recent outage on a U.S. power failure at one of its data centers, TikTok told advertisers they…

Google has elevated longtime exec Jitendra Kumar to oversee the tech giant’s relationship with critical mid-market agencies, ADWEEK has learned.Kumar…

The social platform hierarchy in AI citations is changing. Once dominated by Reddit, citations in large language models are now…

The Trade Desk has appointed longtime executive Tahnil Davis as interim chief financial officer, to replace Alexander Kayyal who left…

TikTok is debuting two new ad offerings designed to help movie studios and streaming platforms transform buzz on TikTok into…

Macy’s has selected adtech company Pentaleap to facilitate its deal with Amazon Retail Ad Service. ADWEEK exclusively revealed the Macy’s-Amazon…

For years, TikTok has treated its commerce ecosystem like a fortress—what happens in the app stays in the app. But…

John Gentry, a longtime advertising executive and the chief executive officer of supply-side platform OpenX, died Wednesday evening after a…

OpenAI is finally ready to see if its users will trade their screen real estate for a free chat.The AI…

A jury on Thursday found TV measurement firm EDO, co-founded by actor Ed Norton, liable for breaching its contract with…

WHSmith has selected retail adtech firm In-Store Marketplace to power digital and audio ads throughout its network of more than…

Former Google executive Justin Inman is betting that the next major battleground for brands won’t be search rankings or social…

5 Things the Ad Industry Can’t Stop Talking About at CES 2026 Thousands gathered in Las Vegas this week for…

Beehiiv Doubles Ad Sales Team, Scaling Email Ads Business Beehiiv offers its newsletter creators the ability to generate passive advertising…

The Trade Desk CEO Jeff Green said 2026 will mark the open internet’s strongest year yet, arguing that advances in…