Browsing: Ad Tech Industry News

Outfront Media, the company behind approximately 500,000 billboards and commercial out-of-home (OOH) displays across the U.S., is leveling up its…

Google wants to make it easier for marketers to tap into the insights of its Marketing Mix Model (MMM), Meridian.…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

Taboola, the native advertising giant known for placing sponsored content modules beneath news stories on sites like USA Today and…

Baby registry site Babylist is revamping its advertising business that allows marketers to reach parents.The company has selected commerce media…

Artificial intelligence isn’t eliminating marketing jobs at scale, but it is changing what those jobs demand.According to proprietary data prepared…

The numbers$1.32 billion — Q4 revenue, up 14% year-over-year (YoY), slightly under LSEG analysts’ projections of $1.33 billion. Full-year revenue…

AI agents are moving beyond answering questions — they’re starting to complete tasks like booking flights or making purchases. This…

ChatGPT Gets Ads: Omnicom, WPP, and Dentsu Line Up Brands for OpenAI Pilot OpenAI OpenAI officially rolled out ads in…

Ad-verification firm Integral Ad Science is one of 16 media credibility and news rating organizations being investigated by the U.S.…

Google is kicking off its biggest marketing push for Gemini, its generative AI assistant, in a feel-good Super Bowl ad…

The numbers$213.4 billion: Net sales in the fourth quarter, increasing 12% year-over-year excluding changes in foreign exchange rates.$21.3 billion: How…

Scope3, the adtech emissions quantifier-turned agentic media startup helmed by programmatic pioneer Brian O’Kelley is axing more of its staff,…

The numbers$113.8 billion—Alphabet’s Q4 revenue, up +18% year-over-year.$95.9 billion—Revenue generated by Google Services during the quarter, which includes Google Search,…

Amazon is cracking open its ad infrastructure to AI agents.At IAB’s Annual Leadership Meeting on Monday, the company announced the…

OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads on ChatGPT, the company…