Browsing: Ad Tech Industry News

Scope3, the adtech emissions quantifier-turned agentic media startup helmed by programmatic pioneer Brian O’Kelley is axing more of its staff,…

The numbers$113.8 billion—Alphabet’s Q4 revenue, up +18% year-over-year.$95.9 billion—Revenue generated by Google Services during the quarter, which includes Google Search,…

Amazon is cracking open its ad infrastructure to AI agents.At IAB’s Annual Leadership Meeting on Monday, the company announced the…

OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads on ChatGPT, the company…

On a Wednesday afternoon in early January, Nikita Bier, X’s head of product, was sitting in a sprawling suite on…

After blaming a recent outage on a U.S. power failure at one of its data centers, TikTok told advertisers they…

Google has elevated longtime exec Jitendra Kumar to oversee the tech giant’s relationship with critical mid-market agencies, ADWEEK has learned.Kumar…

The social platform hierarchy in AI citations is changing. Once dominated by Reddit, citations in large language models are now…

The Trade Desk has appointed longtime executive Tahnil Davis as interim chief financial officer, to replace Alexander Kayyal who left…

TikTok is debuting two new ad offerings designed to help movie studios and streaming platforms transform buzz on TikTok into…

Macy’s has selected adtech company Pentaleap to facilitate its deal with Amazon Retail Ad Service. ADWEEK exclusively revealed the Macy’s-Amazon…

For years, TikTok has treated its commerce ecosystem like a fortress—what happens in the app stays in the app. But…

John Gentry, a longtime advertising executive and the chief executive officer of supply-side platform OpenX, died Wednesday evening after a…

OpenAI is finally ready to see if its users will trade their screen real estate for a free chat.The AI…

A jury on Thursday found TV measurement firm EDO, co-founded by actor Ed Norton, liable for breaching its contract with…

WHSmith has selected retail adtech firm In-Store Marketplace to power digital and audio ads throughout its network of more than…