Browsing: Ad Tech Industry News

The Trade Desk is testing whether advertisers can build campaigns on its platform using generative AI.Speaking at Marketecture Live in…

Horizon Media, among the world’s largest independent ad agencies, underwent a round of layoffs this week, cutting 50 roles out…

When a founder wires $150 million of his own money into a stock that is down 60 to 70 percent,…

Retail media is moving into a rocky adolescence. The sector has recently seen a flurry of mergers, acquisitions, and consolidation…

Amazon debuted the most significant redesign of its Fire TV interface in about five years this week, part of a…

Jeff Green, CEO of The Trade Desk, purchased roughly $148 million worth of the company’s stock earlier this week, according…

Fresh off a better-than-expected holiday season, retailers are again gearing up for another year full of challenges.There’s more uncertainty following…

Ad agencies, like Havas, Broadhead and Supergood, are vibe-coding their own generative engine optimization (GEO) tools on top of large…

British advertising titan WPP has named Nancy Hall CEO of WPP Media U.S. following a months-long search for a leader…

Ad agencies, like Havas, Broadhead and Supergood, are vibe-coding their own generative engine optimization (GEO) tools on top of large…

Data collaboration platform LiveRamp is now enabling customers to integrate their AI agents of choice. LiveRamp customers—including major ad agencies, big…

In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly safe…

Criteo will sell chatbot ads, thanks to a new partnership with OpenAI.ChatGPT’s parent company announced in January that it would…

The growth of AI-driven search has created new ways for consumers to research and buy products. While new generative engine…

Meta is testing tools designed to improve retail media campaigns that run on Facebook and Instagram, three people familiar with…

An Android-based mobile fraud operation designed to milk ad revenues from AI-generated shell websites has been shut down by Google…