Browsing: Ad Tech Industry News

Criteo will sell chatbot ads, thanks to a new partnership with OpenAI.ChatGPT’s parent company announced in January that it would…

The growth of AI-driven search has created new ways for consumers to research and buy products. While new generative engine…

Meta is testing tools designed to improve retail media campaigns that run on Facebook and Instagram, three people familiar with…

An Android-based mobile fraud operation designed to milk ad revenues from AI-generated shell websites has been shut down by Google…

Outfront Media, the company behind approximately 500,000 billboards and commercial out-of-home (OOH) displays across the U.S., is leveling up its…

Google wants to make it easier for marketers to tap into the insights of its Marketing Mix Model (MMM), Meridian.…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

Taboola, the native advertising giant known for placing sponsored content modules beneath news stories on sites like USA Today and…

Baby registry site Babylist is revamping its advertising business that allows marketers to reach parents.The company has selected commerce media…

Artificial intelligence isn’t eliminating marketing jobs at scale, but it is changing what those jobs demand.According to proprietary data prepared…

The numbers$1.32 billion — Q4 revenue, up 14% year-over-year (YoY), slightly under LSEG analysts’ projections of $1.33 billion. Full-year revenue…

AI agents are moving beyond answering questions — they’re starting to complete tasks like booking flights or making purchases. This…

ChatGPT Gets Ads: Omnicom, WPP, and Dentsu Line Up Brands for OpenAI Pilot OpenAI OpenAI officially rolled out ads in…

Ad-verification firm Integral Ad Science is one of 16 media credibility and news rating organizations being investigated by the U.S.…

Google is kicking off its biggest marketing push for Gemini, its generative AI assistant, in a feel-good Super Bowl ad…

The numbers$213.4 billion: Net sales in the fourth quarter, increasing 12% year-over-year excluding changes in foreign exchange rates.$21.3 billion: How…