Browsing: Advertising News

Hims & Hers is returning to the Super Bowl this year with what it describes as a “hard-hitting and unconventional”…

After blaming a recent outage on a U.S. power failure at one of its data centers, TikTok told advertisers they…

Alex Mashrabov didn’t set out to build another AI company promising to revolutionize marketing. At Snap, a company popularly known…

VML is reshaping its North American leadership bench, naming Jason Xenopoulos CEO of its New York office while elevating longtime…

Minneapolis’ agency community is no stranger to crisis. The Twin Cities have been repeatedly thrust into the national spotlight in…

Bosch released a teaser on Monday for its upcoming Super Bowl ad, revealing that celebrity chef Guy Fieri will star…

The social platform hierarchy in AI citations is changing. Once dominated by Reddit, citations in large language models are now…

The Trade Desk has appointed longtime executive Tahnil Davis as interim chief financial officer, to replace Alexander Kayyal who left…

The enterprise software firm Rippling will make its Super Bowl debut this year with a 30-second spot starring Tim Robinson,…

State Farm is back in the Big Game for 2026. The insurance company announced its return with three teasers starring…

As TikTok gains new U.S. owners in Oracle, Silver Lake, and Abu Dhabi-based MGX, the platform is moving quickly to…

WPP is consolidating its global production talent and operations under a new entity called WPP Production, the holding company told…

Benson Boone’s falsetto isn’t working for Ben Stiller. Posing as heavily-accented siblings and dressed up as a ’70s-era singing duo,…

100-plus-year-old Nikon’s challenge isn’t convincing creators that cameras still matter. It’s persuading a generation raised on smartphones, short-form video, and…

SC Johnson, the maker of household products including Windex, Glade, Shout, and Ziploc, has awarded its North America media contract…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…