Browsing: Advertising News

Super Bowl 60 brought the biggest tech players—some making their debut, like Anthropic—into the spotlight to pitch AI tools. Yet,…

2026 Super Bowl ads reflected more racial diversity than last year, but celebrity talent in the ads was still primarily…

THE AD:  Salesforce’s Super Bowl ad starts with MrBeast — Jimmy “MrBeast” Donaldson — announcing he’s locked $1 million inside…

Years before Taylor Swift attended that first storied NFL game in Kansas City in 2023, female viewership of the game…

Ad-verification firm Integral Ad Science is one of 16 media credibility and news rating organizations being investigated by the U.S.…

In a year when brands are shelling out $10 million for 30-second Super Bowl ads, the real key to winning…

After nearly a decade of rapid expansion, the newsletter-based local publisher 6AM City is shrinking its human-led footprint in an…

Scope3, the adtech emissions quantifier-turned agentic media startup helmed by programmatic pioneer Brian O’Kelley is axing more of its staff,…

In its fourth consecutive Super Bowl ad, the “He Gets Us” campaign is taking aim at the capitalist dream of…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

For Publicis CEO Arthur Sadoun, Working With Cancer isn’t a side project. The initiative, launched at the World Economic Forum…

Matthew McConaughey loves making ads.Inside his trailer near Uber Eats’ Super Bowl ad shoot, he can’t sit still as he…

In Rippling’s first Super Bowl ad, the software firm makes its point quickly: even devious plans can be undone by…

Matthew McConaughey might be best known for True Detective, Dallas Buyers’ Club, his mid-aughts spree of crowd-pleasing rom-coms, and his…

While ordering in is almost always a mouth-watering proposition, there’s one part that’s often hard to stomach: the extra fees.For…

OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads on ChatGPT, the company…