Browsing: Advertising News

Chicago’s Manifest has tapped a longtime BarkleyOKRP executive and Chicago agency veteran to unify its client leadership following last year’s…

The numbers13: Consecutive quarters in which Target has reported flat or declining sales. New CEO Michael Fiddelke promised a return…

In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly safe…

Criteo will sell chatbot ads, thanks to a new partnership with OpenAI.ChatGPT’s parent company announced in January that it would…

L’Oréal is bringing in one agency to run social across its Maybelline New York and Essie brands for the first…

Brandtech Group has appointed three regional chief executives — Lisa De Bonis in the UK, Jeff Matisoff in North America,…

Two longtime Omnicom executives will leave the holding company this week and launch an AI-native creative and strategy shop, they…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

TikTok has reversed course on a plan to phase out seller-fulfilled shipping in the U.S. for TikTok Shop, pausing previously…

Baby registry site Babylist is revamping its advertising business that allows marketers to reach parents.The company has selected commerce media…

Artificial intelligence isn’t eliminating marketing jobs at scale, but it is changing what those jobs demand.According to proprietary data prepared…

Dallas-based agency Lerma has appointed Omar Quiñones as its first chief strategy officer, the final piece of a leadership hiring…

Dentsu has named Takeshi Sano its new president and global CEO as it reshapes its leadership team, the company announced.Sano,…

EXCLUSIVE: These Super Bowl Ads Won With AI, but Not Social Media Some Super Bowl 60 advertisers outperformed inside AI…

Dentsu Wins i-Health’s Integrated Media and Creative Account i-Health owns a portfolio of consumer health brands including Culturelle probiotics, AZO…

As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly…