Browsing: Advertising News

State Farm is back in the Big Game for 2026. The insurance company announced its return with three teasers starring…

As TikTok gains new U.S. owners in Oracle, Silver Lake, and Abu Dhabi-based MGX, the platform is moving quickly to…

WPP is consolidating its global production talent and operations under a new entity called WPP Production, the holding company told…

Benson Boone’s falsetto isn’t working for Ben Stiller. Posing as heavily-accented siblings and dressed up as a ’70s-era singing duo,…

100-plus-year-old Nikon’s challenge isn’t convincing creators that cameras still matter. It’s persuading a generation raised on smartphones, short-form video, and…

SC Johnson, the maker of household products including Windex, Glade, Shout, and Ziploc, has awarded its North America media contract…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

At a moment when AI-generated music is drawing lawsuits and protests from artists who say their work has been used…

Independent creative agency Alto is expanding to Europe with a new office in Amsterdam, as it aims to deepen relationships…

For the seventh consecutive year, Oikos is returning to Super Bowl advertising—but this time with a notably different playbook.The Danone-owned…

For years, TikTok has treated its commerce ecosystem like a fortress—what happens in the app stays in the app. But…

John Gentry, a longtime advertising executive and the chief executive officer of supply-side platform OpenX, died Wednesday evening after a…

OpenAI is finally ready to see if its users will trade their screen real estate for a free chat.The AI…

Higgsfield, an AI video startup positioning itself at the center of advertising’s shift toward synthetic media, has hired former Perplexity…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

EXCLUSIVE: X Restricts Grok’s Ability to Generate Explicit Images Following Deepfake Scandal xAI has implemented new limits on Grok’s ability…