Browsing: Agencies

Bob Schmetterer, the former chairman and chief executive officer of Euro RSCG and a founding partner of Messner Vetere Berger…

WPP has appointed Guillaume Epstein as global head of commercial, a newly created role tied to the company’s broader push…

As AI puts pressure on the business model, agencies are scrambling to find new, sustainable ways to charge for their…

Principal media buying has moved from a quiet industry practice to a very public flashpoint. While much of the current discussion…

Job hunting site Indeed has named Stagwell’s 72andSunny its global creative agency of record as AI irrevocably reshapes the job…

The North American sports betting industry is growing up, and challenger Bet365 is putting its chips on building a strong…

Publicis Groupe has acquired Israel-based predictive creative analytics platform AdgeAI for an undisclosed sum, tapping into the $970 million deal…

Horizon Media, among the world’s largest independent ad agencies, underwent a round of layoffs this week, cutting 50 roles out…

There’s an old story about a New York City adman who wrote a catchy slogan for the Muscatine Steam Laundry:…

Stagwell expects first quarter 2026 new business to be the strongest in its history, giving the holding company reason to…

The more AI evolves, the more apparent it becomes that marketing is not just susceptible, it is peculiarly vulnerable to…

A new study examining pay in the U.S. advertising industry finds that women are still earning less than their male…

President Donald Trump’s administration has made immigration the centerpiece of its policy agenda. Across the government, agencies have been asked…

Havas Media Network North America has appointed Sharona Sankar-King as chief data and product officer, the agency told ADWEEK.Sankar-King joins…

Ad agencies, like Havas, Broadhead and Supergood, are vibe-coding their own generative engine optimization (GEO) tools on top of large…

British advertising titan WPP has named Nancy Hall CEO of WPP Media U.S. following a months-long search for a leader…