Browsing: Brands

Retail media spend is projected to hit nearly $70 billion this year, according to Emarketer. But the high-growth industry still…

This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members.In a…

Mastercard processes around 150 billion transactions a year, which puts the brand in a rare position: It can see where…

Measuring the efficacy of ad spend continues to be one of the thorniest issues marketers face, and the frustrations bubbled…

Netflix’s Running Point is adding some more members to its team.Recognizing that brand partnerships have long been part of the…

Your favorite reality stars are converging at Hulu’s Get Real House for a second year, and this time, brands will…

When it comes to brand anniversaries, there are often two tropes: a slew of vintage photos, or a historical reenactment.Chrysler’s…

MONO has brought back a familiar face to lead the Stagwell-owned creative agency into its next chapter. Jeffrey Gorder has…

This post was created in partnership with Sam’s ClubThe creator economy is moving past the passive follower era and into…

Tim Cook was never going to be Steve Jobs. No one, possibly not even Jobs himself, could ever live up to…

Every brand needs an enemy. A competitor you choose to benchmark against and beat. Not every rival in the market. Not…

Mars Petcare’s global chief growth officer Najoh Tita-Reid is exiting the company after two and a half years for a…

Coachella took over the desert this past weekend, and brands were quick to follow. But some of the biggest moments…

ADWEEK is currently accepting submissions for the 2026 Team Visionary Awards. A standout campaign or a transformational year of growth can’t…

Bob Liodice remembers a moment from his first job interview, 31 years ago, for the Association of National Advertisers (ANA).…

This week has been another revolving door of hires and promotions at brands, filled with chief marketing officer (CMO) hires…