Browsing: General

Meta is poised to surpass Google in digital ad revenue for the first time this year. According to Emarketer, Meta…

Dollar General selected retail adtech firm Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and…

On Friday, the YouTube creator Jesse “Jesser” Riedel announced the formation of JesserCo., a new parent company that will unite…

This week has been another revolving door of hires and promotions at brands, from chief marketing officer (CMO) exits to…

WPP has hired Anne-Isabelle Choueiri from The Estée Lauder Companies as chief transformation officer to help reset the business as…

A few months after Disney restructured its marketing, layoffs are coming to the company.According to reports, Disney is planning on…

Mobile adtech giant AppLovin is shaking up its upper ranks with a new chair of the board and the impending…

Upfront week is right around the corner, with the biggest publishers in the media industry, including Netflix, Disney, and more,…

This July, the soccer media brand Footballco will host a two-week activation in Brooklyn tied to the final weeks of…

As OpenAI expands its ad business beyond the U.S., opening the door to more advertisers, it may also be laying…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

Jeff Shell is exiting another major publisher.According to multiple news outlets, including Deadline and Variety, Shell, who served as president…

On Monday afternoon, an “election integrity” call organized by conservative podcaster Steve Stern featured a who’s who of election deniers…

Ogilvy, the storied WPP-owned creative shop, has appointed industry veteran Carol Reed as its first global chief innovation officer. It’s…

Three key executives at The Trade Desk are exiting the company. On Tuesday, Chief marketer and executive vice president Ian Colley…

On Tuesday, the NFL announced that it partnered with U.S. Bank in a multi-year partnership, making the financial institution the…