Browsing: General

In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly safe…

Anthropic is making the most of its fallout with the U.S. Department of Defense—and the subsequent influx of interest in…

Performance marketing teams have no shortage of dashboards, but what they often lack is speed. That gap is what the…

ADWEEK has launched a new award to celebrate exceptional talent in the growing commerce space.  ADWEEK’s inaugural Commerce All-Stars recognizes the…

L’Oréal is bringing in one agency to run social across its Maybelline New York and Essie brands for the first…

Netflix is out; Paramount is in; and—like Paramount’s logo—the ad industry has a mountain of questions.Following Warner Bros. Discovery’s announcement…

The numbers$9.5 billion—Warner Bros. Discovery’s total revenues in Q4. Total revenue for fiscal 2025 was $37.3 billion, a 5% decrese.-9%—Ad…

Brandtech Group has appointed three regional chief executives — Lisa De Bonis in the UK, Jeff Matisoff in North America,…

An Android-based mobile fraud operation designed to milk ad revenues from AI-generated shell websites has been shut down by Google…

Outfront Media, the company behind approximately 500,000 billboards and commercial out-of-home (OOH) displays across the U.S., is leveling up its…

The numbers$31 per share: Paramount’s updated bid for Warner Bros. Discovery, raised from $30 per share.10%—DTC growth for Paramount year…

The Numbers$847 million: Revenue for Q4 2025, up 14% year-over-year. Growth slowed compared to 22% YoY in Q4 2024.$2.9B: Revenue…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

Two longtime Omnicom executives will leave the holding company this week and launch an AI-native creative and strategy shop, they…

Google wants to make it easier for marketers to tap into the insights of its Marketing Mix Model (MMM), Meridian.…

The Numbers $5.5 billion: Q4 2025 revenue (+27.9% year over year) $941.1 million: Q4 net loss (GAAP) $4.02: Q4 diluted…