Browsing: General

The quick summary:The Super Bowl may be months away, but Disney already has its head in the game.Heading into its…

Music festival season kicked off last month with festival promoter Goldenvoice’s two biggest events: Coachella and Stagecoach.Coachella attracted a much…

When it first launched in 2006, BuzzFeed was a trailblazer, creating from scratch a playbook for sparking virality in the…

The quick summary:At its television upfront on Monday, Fox kept its pitch tight and on-message: The television ecosystem might be…

TelevisaUnivision’s John Kozack is ready.Recently, ADWEEK had the exclusive on Kozack taking over as TelevisaUnivision’s ad sales leader following the…

The quick summary:The event itself wasn’t very “Fast and Furious,” but NBCUniversal covered a lot of ground in its upfront…

The skip button doesn’t apply to Netflix ads.Around three and a half years after launching its ad business, Netflix is…

It takes a lot more than Disney magic to put together a TV upfront event.Ahead of the Mouse House’s annual…

The integration that lets advertisers layer Amazon’s shopping data onto Netflix inventory through the Amazon DSP will go live May…

The New York Times reported a 31.6% year-over-year jump in digital advertising revenue for the first quarter of 2026, totaling…

Heading into the ABC and ESPN broadcast of Super Bowl 61 on Feb. 14, 2027, it’s a slightly different buying…

But tucked inside one of the unlikeliest corners of the industry, a small editorial operation is quietly building a model…

She’ll lead a national expansion of the California-founded company, which uses wearable data to help patients and doctors continuously track…

The numbers$689 million: Revenue, up 12% year-over-year from $616 million, and beating Wall Street estimates.$206 million: Adjusted EBITDA, representing a…

ChatGPT maker OpenAI said May 7 it will expand its ads pilot to the U.K., Japan, South Korea, Brazil, and…

Amazon already shook up the upfront two years ago with an influx of ad inventory. Now, the company is looking…