Browsing: General

A new platform could help marketing leaders more easily compare the capabilities of potential partners, demo tools, and select the…

When Apple announced on Monday that John Ternus would succeed Tim Cook as its chief executive in September, the immediate…

Mars Petcare’s global chief growth officer Najoh Tita-Reid is exiting the company after two and a half years for a…

Paramount’s upfront dinners are underway, and ADWEEK has a sneak peek at what’s new on the menu.This year marks a…

While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This…

Coachella took over the desert this past weekend, and brands were quick to follow. But some of the biggest moments…

Beyond treating AI assistants, including ChatGPT and Gemini, as discovery engines, some brands are starting to use these platforms to…

Anthropic Labs, the team dedicated to incubating and testing experimental AI products like within Anthropic, today unveiled Claude Design, an…

This week has been another revolving door of hires and promotions at brands, filled with chief marketing officer (CMO) hires…

Disney and ESPN are looking to have a winning game plan and a yearlong celebration for the 2027 Super Bowl,…

Brands are rethinking the traditional social media playbook, trading reach for credibility as they look to crack Reddit.The shift comes…

The numbers$2.8 billion — Netflix’s payment received for Warner Bros. Discovery backing out of merger deal in favor of Paramount’s…

For brands, connecting with diverse audiences in resonant ways requires sustained community building. More than ever, that starts with giving…

Under Complex, Family Style has expanded from a single Los Angeles event into a seven-festival global circuit. Now, the brand…

For younger audiences, The Daily Show is delivering much more than just one Moment of Zen. Recently, the Comedy Central…

Elias Weiss Friedman started The Dogist Instagram account in 2013 to photograph dogs on the streets of New York as…