Browsing: General

Dallas-based agency Lerma has appointed Omar Quiñones as its first chief strategy officer, the final piece of a leadership hiring…

When it comes to NBA All-Star Weekend, the league is helping brands have a solid game plan.This year’s All-Star activities…

Dentsu has named Takeshi Sano its new president and global CEO as it reshapes its leadership team, the company announced.Sano,…

AI agents are moving beyond answering questions — they’re starting to complete tasks like booking flights or making purchases. This…

Reports that WPP plans to move its creative agencies under an umbrella called WPP Creative would mark a big step…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

We’ve partnered with industry icon Mark Ritson on the ADWEEK MiniMBA in Marketing, a program that helps you become the…

For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny…

The Seahawks and Patriots weren’t the only ones doing battle on Super Bowl Sunday. Advertisers across multiple categories also went…

Bad Bunny helped bring good ratings.Despite a relatively uneventful game, where the Seattle Seahawks defeated the New England Patriots by…

Amazon Expands Sports Ad Playbook Heading Into Upfront Inside Prime Video’s NBA studio.Prime Video Amazon believes advertisers will add a…

Matthew McConaughey and other celebs were in Super Bowl commercials all night, all night, all night.ADWEEK previously reported that 62%…

Dentsu Wins i-Health’s Integrated Media and Creative Account i-Health owns a portfolio of consumer health brands including Culturelle probiotics, AZO…

As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly…

Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl —…

Dunkin’ stuffed Ben Affleck, Jason Alexander, and Jennifer Aniston in its ’90s sitcom ad. Grubhub tapped George Clooney to talk…