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Javier Campopiano, global chief creative officer, global clients for Omnicom Advertising Group (OAG), is stepping down from his role, ADWEEK…

Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion all-cash deal, the French holding company said Sunday.Publicis is betting…

As AI puts pressure on agency commercial models, 25% have exclusively shifted to fixed-fee pricing, with 63% reporting they are…

This week’s line-up spans celebrities, nostalgia, and scalp care.Devil Wears Prada star Stanley Tucci plays contrite for TJ Maxx, a…

June comes around fast when you work in advertising. One minute you’re wrapping up the Super Bowl, the next you’re…

Ad revenue from retail media has already overtaken linear TV, but maybe it’s not so binary: in recent months, retail…

With 24 years at top communications shops like Weber Shandwick and Edelman under his belt, Jim O’Leary has learned the…

In this episode of Marketing Vanguard, Lauren Weinberg, CMO of Supergoop! and veteran CMO at Square, Intuit and Peloton, reveals…

Following a festival marred by scandals involving AI-manipulated case studies, unverifiable claims, and revoked trophies, Cannes Lions entrants face a…

This is the second in a two-part series on what separates CMOs who advance from those who stall. Read the…

Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business. The process…

Amazon has reversed plans to charge third-party adtech vendors for API calls, eliciting a chorus of cheers from Amazon-focused developers…

Amazon is killing its AI assistant Rufus and replacing it with Alexa.Amazon is rolling out Alexa for Shopping in the…

In the 17 years he’s run marketing for Chrysler, chief marketing officer (CMO) Olivier Francois has wanted to realize a…

TikTok is doubling down on AI as it looks to strengthen its competitive stance in the advertising market.The company will…

Archer Roose Wines, the canned wine brand co-owned by Elizabeth Banks, has landed its second airline partnership with low-cost carrier…