Browsing: Premium

Omnicom Media Group is set to secure Adidas’ $512 million global media account, according to a source familiar with the…

Jack Mulroe thinks the premium headphone market is boring. Too focused on black, samey-looking devices; too caught up in the…

Kimberly-Clark’s chief growth officer (CGO), Patricia Corsi, is set to leave the business later this year.Corsi joined the Kleenex and…

When AI assistants like ChatGPT and Google’s AI Overviews hallucinate, automated media buying tools, offered by ad tech startups, agencies,…

Comcast is spinning off NBCUniversal, and the TV industry has questions.The company’s tax-free spin-off of NBCU, announced on Monday and…

This week, Miroma Group acquired a majority stake in the marketing firm for an undisclosed sum. ARM was previously owned…

Brands celebrated the New York Knicks’ improbable run to glory, after the team won their first NBA championship in 53…

The revolving door of chief marketing officer (CMO) hires and marketing reshuffles continues.We’ve rounded up the U.S. and global marketing…

Brands brought the laughs this week, with creator Jake Shane starring for Panera, ServiceNow poking fun at other AI platforms,…

As AI agent traffic surpasses human traffic on the internet, companies working in commerce and finance are building tools that…

As AI agent traffic surpasses human traffic on the internet, companies working in commerce and finance are building tools that…

Hewlett-Packard (HP) has appointed Publicis Media to handle its global media account, ending its 17-year relationship with Omnicom Media Group,…

Amazon’s souped-up Alexa is ripe for brands.Amazon recently debuted Alexa for Shopping, combining its Rufus AI assistant with Alexa+, Amazon’s…

Cannes Lions unveiled the 2026 shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the…

Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new…

The value of all advertising centers around whether it gets consumers to convert—that usually means buying something, but could also…